Streamline Your Regulated Marketing

Achieve industry-leading speed and compliance confidence with our integrated Workflow, Asset Management and Approval Platform.

Precision built for Financial Services

bethebrand is tailor-made for financial marketing and compliance teams and trusted by leading UK financial institutions. Our platform simplifies the management of regulated content and financial promotions while supporting your commitment to Consumer Duty, ensuring your communications are clear, fair and compliant.

Backed by 20+ years of experience, our client services team delivers a rapid setup of our pre-configured solution, helping fine-tune the system to fit your exact requirements.

Automate workflows and simplify approvals

Automate the management of financial promotions to efficiently manage, review and sign off on all communications and creative elements. Introduce clear workflows and empower your teams to deliver compliant content with automated reviews that significantly increase first-time approval rates.

Our SeeDynamic platform further boosts compliance by automatically checking content against predefined rules, ensuring consistent standards and simplifying processes across your organisation.

Centralise your digital asset management

Manage assets from a single platform to ensure brand consistency and efficiency. Allow real-time updates to brand guidelines and keep team members informed with instant notifications of asset changes.

Automate asset creation, withdrawal and archiving, keeping your marketing outputs current, compliant and aligned with brand standards. Import and categorise assets in bulk for streamlined management.

Maintain a full compliance record

Equip compliance teams with full visibility across the entire content lifecycle, ensuring alignment with regulatory standards and consumer duty. Users can access and review assets while easily tracking changes and managing sign-offs. Our platform maintains a detailed history of all activities, simplifying audits and ensuring regulatory compliance. Gain insights and control with detailed reporting at every step, even across distributed teams.

Unite teams to get it right first time, every time

Transform collaboration between marketing and compliance teams to achieve right-first-time approvals at scale. Our system empowers users to define approval requirements and manage workflows, integrating agencies, stakeholders, creative teams and approvers into one cohesive workspace.

Ensure brand consistency and regulatory compliance while enhancing teamwork and efficiency, accelerating your time-to-market for compliant materials.

“We use the system to initiate workflows to review, approve and sign off all communications and creative elements. This allows us to build a repository of completed work and - most importantly - create a reliable audit trail for governance purposes.”

“bethebrand were nimble and insightful, with a real eye for detail. They always made us feel loved.”

Our Products
Digital Asset Management
Automate management of your marketing asset lifecycle. Permanently retain a history to sail through audits.
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Marketing Workflow Management
If you’re a marketing lead, bethebrand ensures ideas become effective campaigns on time, every time.
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Brand Management
If you’re a brand lead, ensure consistent on-brand content creation and avoid brand dilution.
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CommsBuilder
With bethebrand’s CommsBuilder, team members without design expertise can customise assets, for example, with branch locations or dates of events.
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SeeDynamic
More than ever, marketing need to create inspirational content that is also compliant. Our SeeDynamic application allows you to consistently check content against your specific rules and requirements.
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Your challenges, our solutions
Financial Promotions

For marketing and compliance leads, bethebrand’s Financial Promotions solution brings together all our products to provide functionality designed specifically for regulated UK financial services firms.

Marketing and Customer Communications

bethebrand combines all our products to manage the marketing and customer communications content lifecycle.

Regulated content lifecycle

bethebrand’s solution brings together all our products to provide functionality designed specifically for managing regulated content. It is the solution of choice for many leading names because it is built for experts, by experts to manage the lifecycle of regulated content.

Asset store and approval

If you’re a marketing lead, you can be confident that your team’s central store of brand guidelines and assets is your ‘single source of truth’.

Our latest insights
05 Apr 2025
10 Ways to Speed Up Regulated Marketing Compliance
When content gets rejected, it’s rarely because your team doesn’t know the rules. More often, avoidable errors slip through under pressure, tight deadlines, manual checks and last-minute changes. Disclosures get missed. Risk warnings are applied inconsistently. Outdated terms or high-risk phrases cause unnecessary delays.
20 Feb 2025
Accelerating Financial Services Marketing Interview Content
In the highly regulated world of financial services, marketers often find themselves walking a tightrope between compliance requirements and creative ambition. Few know this better than Lisa Wood, a senior partner at Open Velocity and former CMO of Atom Bank. Over a career spanning three decades, she has led marketing for customer-centric brands in banking, fintech, travel and legal services.
05 Dec 2024
On Board - Agria Pet
The new system (named TAILS) provides a full suite of functionality and is configured to meet Agria Pet's needs. Agria Pet Insurance is a UK-based company that offers lifetime pet insurance for dogs, cats,rabbits, and horses. Known for its high claim acceptance rate (98%), The Telegraph recognised it as the best pet insurance overall in 2024. The company is committed to providing comprehensive coverage and excellent customer service, making it a popular choice for pet owners in the UK.
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Head Office: Unit 5 Culford House, 1-7 Orsman Road, London, N1 5RA
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