Consistent marketing success is built upon a platform of strong marketing management.

bethebrand is the brand and marketing workflow, archive
and compliance system of choice for many UK and international brands.

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Easy to Use

Straightforward, instant access to your brand assets, marketing content and marketing history.

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Ultra Efficient

Streamlined managment of current workflows to maximise marketing performance.

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Extremely Effective

Strong compliance procedures that positively impact corporate governance.


Since 2001, bethebrand has been at the forefront of the development of Digital Asset Management (DAM) systems that streamline the storage, creation, approval, and delivery of marketing campaigns and key assets.

bethebrand is the preferred system for over 20,000 marketing professionals, driving in excess of 250,000 workflows.

We pride ourselves on delivering a first-class personal service and listen carefully to each and every requirement to deliver a highly configurable system. Our team is always on hand to help our customers get the most from the system as their business requirements grow over time

Meet the Team

bethebrand is utilised extensively by major brands across many sectors and is a provider of choice for the following:

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Financial Services

Our knowledge of financial services runs deep. Click here to view some of the leading brands that trust bethebrand as their preferred supplier of choice.

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Central Government

We provide best-in-class systems and solutions to ministerial departments, such as the Ministry of Defence, as well as other government bodies.

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Healthcare

At bethebrand, we understand the demands of the private healthcare insurance market, with leading providers such as Bupa and Vitality using our systems every day.

Copied but never bettered, bethebrand allows your team to work with all internal stakeholders in the delivery of highly effective marketing programmes - on time and on budget

Learn more about how bethebrand offers significant advantages for companies and organisations with sophisticated governance and regulatory oversight.

Governance Mastery

15 years of continual system development means that bethebrand will revolutionise your marketing workflow management...

...ensuring full internal stakeholder involvement and delivering detailed archiving to underpin marketing and business continuity

Key Features:

  • Efficiently develop your marketing campaigns
  • Manage your content collateral cycles from draft to approval to upload
  • Maintain a secure and comprehensive archive & comply fully with legal and regulatory frameworks
  • Chart activity and outcomes through detailed management information
  • End-to-end brand governance, consistency and control
See More Features
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See All Insights

On Board – Wesleyan

29 April

Wesleyan’s contemporarily named bethebrand system, MaRS (Marketing and Regulatory System), landed the second week of January this year and has rapidly delivered results.

Founded in 1841, Wesleyan Assurance Society (Wesleyan) is a financial services mutual dedicated to some of the most trusted professions in society and is committed to creating brighter financial futures for doctors, dentists and teachers, so they can focus on the vital work they do. Wesleyan partners with leading professional bodies, such as NASUWT, The Teachers’ Union, and the Royal College of General Practitioners, as well as advising large public sector bodies, such as the NHS Pension Scheme.

Wesleyan had developed its own system approaches, both in-house and with print partners, for a number of years. With the ever-increasing sophistication of marketing techniques, channels and assets, and the associated shift from largely print to mostly digital, Wesleyan required an ever-evolving system application. This delivered a clear understanding to the team of what their system was going to be required to do both today and in the future. It also highlighted a clear opportunity to harness the expertise of a specialist.

The decision was made to look to proprietary systems that could meet the specification. Most of all, Wesleyan were looking for a system that would work for them ‘straight out of the box’ - something that could be configured precisely, but that did not need development time.

The tender process was extensive and intensive. bethebrand stood out because it has a clear and simple approach at its core that can power intricate and sophisticated workflow processes. This is an important consideration for Wesleyan, which takes pride in the rigour of its governance processes. Furthermore, with 20 years of dedicated and focused financial services sector development, and many leading industry names as long-standing clients, Wesleyan was confident that it had chosen a trusted provider who would hit the ground running.

bethebrand delivered an agile and fluid system implementation process which allowed the team to be hands on with the system throughout. The outcome of this was that there were very few snags to overcome at ‘go live’, allowing the team to concentrate on the migration of its extensive asset archive and take the opportunity to audit and rationalise it in the process.

Four months in, Wesleyan is already enjoying improved outcomes; moving through approval processes at even greater speed without any dilution of rigour.

Furthermore, many more assets are achieving ‘right first time’ approval by compliance because of MaRS’ collaborative and diligent workflow systems.

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Book your free demonstration

bethebrand has been transformational for many leading brands and organisations.

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