Consistent marketing success is built upon a platform of strong marketing management.
Straightforward, instant access to your brand assets, marketing content and marketing history.
Streamlined managment of current workflows to maximise marketing performance.
Strong compliance procedures that positively impact corporate governance.
Since 2001, bethebrand has been at the forefront of the development of Digital Asset Management (DAM) systems that streamline the storage, creation, approval, and delivery of marketing campaigns and key assets.
bethebrand is the preferred system for over 20,000 marketing professionals, driving in excess of 250,000 workflows.
bethebrand is utilised extensively by major brands across many sectors and is a provider of choice for the following:
Our knowledge of financial services runs deep. Click here to view some of the leading brands that trust bethebrand as their preferred supplier of choice.
We provide best-in-class systems and solutions to ministerial departments, such as the Ministry of Defence, as well as other government bodies.
At bethebrand, we understand the demands of the private healthcare insurance market, with leading providers such as Bupa and Vitality using our systems every day.
Learn more about how bethebrand offers significant advantages for companies and organisations with sophisticated governance and regulatory oversight.Governance Mastery
Coventry Building Society
Compliance Officer, Equiniti Group
Head Of Brand Marketing, BMI Healthcare
Head of Marketing Communications, Openwork
Acquisition Marketing Manager, Aldermore Savings
Lockdown did not slow down Petplan in getting their new bethebrand system from brief to live in just 3 months. The new system, nicknamed RAP (Review and Approval Portal), provides a suite of functionality fully configured for the award-winning pet insurer.
Over the last 40 years, Petplan has helped millions of pets through illness and injury. Today, Petplan insures over 1.3 million pets, more than any other provider, with an outstanding record of paying 97% of the claims received. Petplan is a subsidiary of Allianz Insurance plc, part of the Allianz Global Group.
As the UK’s leading pet insurer driving a market-leading marketing programme, Petplan needed a system that could support its sophisticated multi-channel, multi-media marketing communications mix. What’s more, they wanted to further boost the business’ ability to collaborate, be creative and be nimble.
Petplan reviewed many different systems providers prior to appointing bethebrand in the Autumn of 2020. What they found is that many involved too many workarounds and compromises, or were too complicated. The team did not want to compromise in getting a system that could be moulded to exactly to how they like to work.
A great example of this is the RAP system feature to allow peer review. Rather than a signoff procedure, this allows team members to provide feedback and ideas for the development of new marketing assets. So well before an asset proceeds along a sequential signoff round, everyone can contribute and work together. This not only enhances speed to market, but also delivers the very best solution.
Petplan has built a powerful brand and managing brand delivery across all touch-points is key for success. As part of the build, bethebrand has delivered a brand guidelines and imagery site, all housed within the RAP system, providing an important brand management tool to play its part in supporting the team in driving Petplan’s competitive advantage.
The pandemic created no barrier to getting the system up and running speedily. A series of remote workshops allowed the team to quickly identify how they wanted the system configured, which laid the blueprint for rapid implementation.
bethebrand has been transformational for many leading brands and organisations.
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