Consistent marketing success is built upon a platform of strong marketing management.

bethebrand is the brand and marketing workflow, archive
and compliance system of choice for many UK and international brands.

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Easy to Use

Straightforward, instant access to your brand assets, marketing content and marketing history.

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Ultra Efficient

Streamlined managment of current workflows to maximise marketing performance.

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Extremely Effective

Strong compliance procedures that positively impact corporate governance.


Since 2001, bethebrand has been at the forefront of the development of Digital Asset Management (DAM) systems that streamline the storage, creation, approval, and delivery of marketing campaigns and key assets.

bethebrand is the preferred system for over 20,000 marketing professionals, driving in excess of 250,000 workflows.

We pride ourselves on delivering a first-class personal service and listen carefully to each and every requirement to deliver a highly configurable system. Our team is always on hand to help our customers get the most from the system as their business requirements grow over time

Meet the Team

bethebrand is utilised extensively by major brands across many sectors and is a provider of choice for the following:

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Financial Services

Our knowledge of financial services runs deep. Click here to view some of the leading brands that trust bethebrand as their preferred supplier of choice.

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Central Government

We provide best-in-class systems and solutions to ministerial departments, such as the Ministry of Defence, as well as other government bodies.

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Healthcare

At bethebrand, we understand the demands of the private healthcare insurance market, with leading providers such as Bupa and Vitality using our systems every day.

Copied but never bettered, bethebrand allows your team to work with all internal stakeholders in the delivery of highly effective marketing programmes - on time and on budget

Learn more about how bethebrand offers significant advantages for companies and organisations with sophisticated governance and regulatory oversight.

Governance Mastery

15 years of continual system development means that bethebrand will revolutionise your marketing workflow management...

...ensuring full internal stakeholder involvement and delivering detailed archiving to underpin marketing and business continuity

Key Features:

  • Efficiently develop your marketing campaigns
  • Manage your content collateral cycles from draft to approval to upload
  • Maintain a secure and comprehensive archive & comply fully with legal and regulatory frameworks
  • Chart activity and outcomes through detailed management information
  • End-to-end brand governance, consistency and control
See More Features
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See All Insights

On Board - <a href='http://www.petplan.co.uk' target='_blank'>Petplan</a>

27 April

Lockdown did not slow down Petplan in getting their new bethebrand system from brief to live in just 3 months. The new system, nicknamed RAP (Review and Approval Portal), provides a suite of functionality fully configured for the award-winning pet insurer.

Over the last 40 years, Petplan has helped millions of pets through illness and injury. Today, Petplan insures over 1.3 million pets, more than any other provider, with an outstanding record of paying 97% of the claims received. Petplan is a subsidiary of Allianz Insurance plc, part of the Allianz Global Group.

As the UK’s leading pet insurer driving a market-leading marketing programme, Petplan needed a system that could support its sophisticated multi-channel, multi-media marketing communications mix. What’s more, they wanted to further boost the business’ ability to collaborate, be creative and be nimble.

Petplan reviewed many different systems providers prior to appointing bethebrand in the Autumn of 2020. What they found is that many involved too many workarounds and compromises, or were too complicated. The team did not want to compromise in getting a system that could be moulded to exactly to how they like to work.

A great example of this is the RAP system feature to allow peer review. Rather than a signoff procedure, this allows team members to provide feedback and ideas for the development of new marketing assets. So well before an asset proceeds along a sequential signoff round, everyone can contribute and work together. This not only enhances speed to market, but also delivers the very best solution.

Petplan has built a powerful brand and managing brand delivery across all touch-points is key for success. As part of the build, bethebrand has delivered a brand guidelines and imagery site, all housed within the RAP system, providing an important brand management tool to play its part in supporting the team in driving Petplan’s competitive advantage.

The pandemic created no barrier to getting the system up and running speedily. A series of remote workshops allowed the team to quickly identify how they wanted the system configured, which laid the blueprint for rapid implementation.

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Book your free demonstration

bethebrand has been transformational for many leading brands and organisations.

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