Consistent marketing success is built upon a platform of strong marketing management.

bethebrand is the brand and marketing workflow, archive
and compliance system of choice for many UK and international brands.

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Easy to Use

Straightforward, instant access to your brand assets, marketing content and marketing history.

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Ultra Efficient

Streamlined managment of current workflows to maximise marketing performance.

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Extremely Effective

Strong compliance procedures that positively impact corporate governance.


Since 2001, bethebrand has been at the forefront of the development of Digital Asset Management (DAM) systems that streamline the storage, creation, approval, and delivery of marketing campaigns and key assets.

bethebrand is the preferred system for over 20,000 marketing professionals, driving in excess of 250,000 workflows.

We pride ourselves on delivering a first-class personal service and listen carefully to each and every requirement to deliver a highly configurable system. Our team is always on hand to help our customers get the most from the system as their business requirements grow over time

Meet the Team

bethebrand is utilised extensively by major brands across many sectors and is a provider of choice for the following:

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Financial Services

Our knowledge of financial services runs deep. Click here to view some of the leading brands that trust bethebrand as their preferred supplier of choice.

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Central Government

We provide best-in-class systems and solutions to ministerial departments, such as the Ministry of Defence, as well as other government bodies.

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Healthcare

At bethebrand, we understand the demands of the private healthcare insurance market, with leading providers such as Bupa and Vitality using our systems every day.

Copied but never bettered, bethebrand allows your team to work with all internal stakeholders in the delivery of highly effective marketing programmes - on time and on budget

Learn more about how bethebrand offers significant advantages for companies and organisations with sophisticated governance and regulatory oversight.

Governance Mastery

15 years of continual system development means that bethebrand will revolutionise your marketing workflow management...

...ensuring full internal stakeholder involvement and delivering detailed archiving to underpin marketing and business continuity

Key Features:

  • Efficiently develop your marketing campaigns
  • Manage your content collateral cycles from draft to approval to upload
  • Maintain a secure and comprehensive archive & comply fully with legal and regulatory frameworks
  • Chart activity and outcomes through detailed management information
  • End-to-end brand governance, consistency and control
See More Features
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See All Insights

On Board - British Business Bank

26 November

Today is go live for the new bethebrand system developed for the British Business Bank. It has been 6 months in creation and delivers a bespoke experience to meet the specific needs of the organisation. The system has been named ‘DAhL’ after the well-loved author and incorporating the initials of ‘Digital Asset Library’.

The British Business Bank is the UK’s government-owned economic development bank. Its mission is to help drive economic growth by making finance markets work better for smaller businesses – wherever they are in the UK and wherever they are on their business journey. It is currently playing an important role in helping well over 1.4m businesses across the UK access the government’s Covid-19 emergency loans schemes.

bethebrand is a HM Govt G-Cloud Supplier and supports a number of Government departments. G-Cloud is a series of framework agreements with suppliers from which public sector organisations can buy cloud computing services. 4,200 suppliers have been awarded places on the agreement with over 90% of them small and medium-sized enterprises (SMEs), like bethebrand.

Over the last three years there have been several major developments within the Bank, the result of which has required a strategic review of the its brand, value proposition, customer journeys and new web and brand architecture to reflect a much more complex organisation, targeting multiple audiences.

The Bank’s products are designed and delivered through the market in order to improve the supply of finance for UK smaller businesses. It also has a strategic objective to deliver information to those businesses, educating and raising awareness around finance options so they are encouraged and enabled to find finance best suited to their needs.

DAhL is not just there to sign off materials. It is there as a strategic control and management system to help drive campaigns and ensure brand compliance within a multi-channel, multi-partner communications and education programme. It also playing a key part in boosting cross function and organisation collaboration even further at an unprecedented time for the UK and its economy.

Along the onboarding journey we have built a really enjoyable and close working relationship with the Bank’s team. Scoping and training during lockdown is not without its challenges. but with lots of lateral and creative thinking on both sides we have delivered something very special. This has included creating a system language style and help text that are immersed in the British Business Bank brand.

It is with great pleasure that we announce that British Business Bank is on board.

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