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On Board - Post Office

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It is a pleasure to announce that the Post Office's new bethebrand system is live

United to the same cause - 'Helping you get life's important things done' - the new system is set to offer a host of operational advantages across the organisation.

An anchor of UK communities for centuries, Post Office is a commercial business driven by a strong social purpose: to be there, in person, for the people who rely on it. Thanks to its extensive network of over 11,500 branches, the Post Office brings essential services within reach of communities and businesses alike - whether that's posting parcels to loved ones, depositing cash at the end of the working day or topping up the gas meter. 99.7% of the population lives within 3 miles of a post office and 93% live within 1 mile.

The Post Office's extensive range of services, including a range of financial services such as banking and personal insurance, means that governance, compliance and sophisticated project management lie at the core of its marketing operations.

With its current digital asset management system contract due for review, a comprehensive tender process was initiated which saw bethebrand chosen as the new provider.

The brief encompassed four key areas:

The onboarding showcased the extensive configuration capabilities of the system. With hands on project leadership from bethebrand CEO, Adam, the Post Office had every query, question and quandary overcome with timely solutions to deliver a new system that opens up a host of opportunities through 2022 and beyond.

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Some of us at be the brand are old enough to remember when artwork was created and transported in paper form in the last century. It’s hard enough to say ‘the last century’ let alone remember the protracted and time consuming process of marketing communications in an analogue world.
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