Prudential Expands use of Prustore beyond Marketing
Saturday, 15 July 2006
After 12 months of running their marketing literature creation and sign off processes, and storing all materials via Prustore, Prudential are now rolling out Prustore to other areas of the business - thus further increasing its benefits. Over 9,000 projects (each equating to creating or updating a piece of literature or web page) have been run so far with a full audit trail of approvals easily accessible as per FSA requirements.
First to come on board was PruHealth (a joint venture with Discovery - a South African company) who went live in March 2006 after a short proof of concept. Where necessary, Prustore has been tweaked to accommodate variations in their workflow process.
The Customer Response Unit (CRU) went live in May and use Prustore to store, access and update all templates of all customer facing letters and post sale support.
Customer Services are likely to be the next area of the business to begin using Prustore and are currently going through the scoping process to agree their exact needs and required processes.