Insights


be the brand experience continues to demonstrate its thought leadership in MRM.

Saturday, 17 November 2007

As brands are becoming more aware of the need become sustainable the scope of Marketing Resource Management systems needs to expand to consider the footprint of resources that are used in marketing. As the link between the consumer and production marketeers need to both incorporate sustainability into their brand message and ensure they work in a way that minimises the footprint of marketing activites.

be the brand experience has deepened the functionality within the MRM solution to incorporate sustainability gateways into workfow processes.

In a separate venture with Clownfish Marketing we are launching Noughtilus llp; a solution focussed on enabling marketeers to evalute the social, environmental and ethical impact of channel marketing activities.

be the brand experience has supported the initial phase of the recently launched AchieveZero. AchieveZero is a WOM (Word of Mouth) concept focussed on creating a community of people who want to support businesses that have committed to a sustainable future through changing their purchasing pattern (and influencing their friends and colleagues).

Fur further information on be the brand experience's leadership in marketing automation please contact us.

Environment Agency goes live with be MRM solution

Friday, 16 November 2007

The leading public body for protecting and improving the environment in England and Wales has selected be the brand experience to create and deploy a centralised online brand asset management solution across their supply chain. The system will not only manage the development and use of key brand resources, but will also empower people to generate brand consistent marketing materials using templates.

Key benefits of the system include reducing the costs associated with developing and updating brand assets, increasing the utilisation of and value realised from key brand resources, and strengthening brand consistency. It will also free up design resources to focus on more creative tasks. From October 2007, a user base exceeding two hundred have been using the system with great success.

"We are excited that the Environment Agency selected us after a comprehensive competitor review. They are a fantastic client and we are very much looking forward to working together"

Adam Hainsworth (CEO), Be the Brand Experience

"Our Brand Bank system is a fantastic way to manage our brand. It means that our assets are up-to-the-minute and everyone works to the same standards. And our templates make for flexible, easy and cost-effective communications."

Margaret Gladstone, The Environment Agency

Who is the Environment Agency?

The Environment Agency is the leading public body for protecting and improving the environment in England and Wales. They work to ensure that the environment is looked after by everyone, so that tomorrow's generations inherit a cleaner, healthier world.