Insights dated January 2008

be the brand experience attend Westminster Carbon Counting Conference

Thursday, 24 January 2008

Adam Hainsworth (CEO of be the brand experience) attended the Westminster Carbon Counting Conference on the 24th of January 2008 on behalf of Noughtilus; a radical new online tool that enables marketing professionals to measure and manage their environmental impact.

With support from the All Party Parliamentary Climate Change Group (APPCCG), the Open University and the Royal Institution of Chartered Surveyors, the conference launched the first of a yearly Carbon Counting initiative, bringing together leading figures in the field of carbon accounting to collectively review, develop and update the main carbon counting methods using case studies and rationales.

Held in the prestigious venue of the Institution of Civil Engineers, the initiative essentially provided a forum for businesses, politicians, local authorities, consultants, professionals and academics with a stake in carbon counting, auditing and targeting to get together and ensure their methodologies are mutually compatible, effective, replicable and relevant to the wider social challenge of reducing carbon emissions nationally and globally.

The event was followed by a reception at the House of Commons.
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