Friday, 01 March 2019
To help Coventry Building Society's marketing teams meet the demands of continued business growth, they identified the need to automate and streamline what was a very manual production of their Financial Promotions.
“My Campaign will have a hugely positive impact on the way we store, create, seek approval and deliver these jobs, namely customer communications and marketing campaigns. It makes us easy to use, improves transparency by keeping stakeholders better informed and helps keep us safe and secure by providing a better control environment for our communications.”
The ability to have all marketing collateral in one accessible portal where all stakeholders can review and participate in it's creation, as well as having access to the library of all collateral was central to the decision making. They wanted the process to reflect their strategic principles of being transparent, secure and easy to use.
be the brand were selected from researched market leaders and chosen because of their proven track record in the Financial Services sector. The system (MyCampaign being the name of the Coventry Building Society system) was scoped, configured and launched (with user training) within a 3 month window.
“Be the Brand have helped us to streamline our processes, meaning we can deliver work in a more efficient, joined up way. It provides an extensive audit trail, and the reporting functionality allows us to really get to grips with the work going through our team, understanding pinch points, resource requirements and spotting potential issues before they occur.”