Insights


bethebrand Autumn Newsletter

Wednesday, 13 October 2021

The pandemic is far from over, but the summer at least allowed us all to take a well-earned break and recharge, ready for what the rest of the year has in store.

The return to the office process is not uniform. But whether we are at home, in the office, or on the move - or all three in the same day - we need to work together supportively and effectively and we need to get the job done well.

By virtue of our unprecedented business growth in 2020 and 21, bethebrand has shown itself to be the proven UK leader in digital asset management systems. We have seen a record number of clients go live this year and we look forward to sharing more of their insights with you in future newsletters.

Team Changes
Director, Stefan Russell has played an outstanding part in making bethebrand what it is today. For the past 14 years he has helped drive the development of the system with his first-class client insight and supported a who’s who of financial services brands make great strides forward in streamlining and managing their marketing workflow, archive, and compliance systems. As he embarks on a new chapter in his life, with lots of travelling and new adventures, we wish him every happiness and thank him for his amazing contribution.

Joining us is Client Delivery Manager, Karen Shaw. Bringing 27 years of financial services client-side experience, latterly leading Prudential’s internal creative agency, Karen is ideally placed to help clients get the most from their bethebrand system. What’s more, she was a bethebrand client for 6 years, which means she really hits the ground running in her system knowledge from a client perspective.

Wesleyan On Board
We were delighted to welcome Wesleyan on board earlier this year. Founded in 1841, Wesleyan Assurance Society (Wesleyan) is a financial services mutual dedicated to some of the most trusted professions in society. Having developed their own marketing asset management systems over many years and with an ever changing landscape of marketing techniques, channels and assets, Wesleyan decided to look outside for the best of breed.

You can read more of their move to bethebrand here.

In-house, or Out of House?
Many clients come to us after having built their own digital asset management solution in house. What they discover is that configuring an off the shelf project management or database tool can be fraught and that a ‘from scratch’ build has significant hidden and opportunity costs. We explore these challenges here.

Get in Touch, Keep in Touch
If we can be of help right now, or you can see a requirement on the horizon, please do not hesitate in contacting me directly. We would be delighted to look at your objectives and recommend a system solution to suit your exact requirements.