Insights


In partnership with Aldermore

Tuesday, 02 February 2021

Since 2009, Aldermore Group has been backing people to fulfil life’s hopes and dreams. The Group has two operating companies; Aldermore Bank plc and MotoNovo Finance Limited. Aldermore provides financing to back UK small and medium sized enterprises (SMEs). They support investors and homebuyers with mortgage finance, while offering a dynamic online savings proposition. In March 2018, Aldermore officially became part of FirstRand, the largest financial services group in Africa by market capitalisation.

Aldermore appointed bethebrand to support the savings team solve a time-consuming process of building and approving marketing collateral. Following an extensive workshop programme involving bethebrand and Aldermore stakeholders, a bespoke solution was launched within the savings team. The pilot proved a great success. It provided the savings team with greater control over approving marketing collateral, faster speed to market and a trackable audit of material such as webpages, advertisements and customer letters. Following the success of the pilot, Aldermore’s business finance team also adopted bethebrand’s procedures.

With the well-established systems in place, Aldermore’s customers have benefited as a result. Bethebrand’s solution freed up resources and allowed Aldermore’s savings team to focus on further enhancing their product offering and service proposition. The efficiency and workflow capabilities of the bethebrand system also helped Aldermore adapt its business to the changing Covid-19 environment without interruption.