Insights tagged with 'winter newsletter'

Big Developments at bethebrand

Tuesday, 28 February 2023

As 2023 gets into full swing we are extremely excited to have new developments close on the horizon.

SeeDynamic, our ground-breaking sophisticated and configurable content review software, is currently undergoing extensive testing. The results are very positive indeed with significant time savings being recorded and content review process efficiencies being delivered. You can read more about SeeDynamic below and pre-register your interest in this newsletter.

The FCA’s new Consumer Duty is also a focus for us and our clients at the moment. We have just completed a client survey which will both help us in directing support and development of the bethebrand system to meet specific change requirements. We will be releasing details of the results shortly.

In the meantime, we have included a case study of how the bethebrand system helped Co-op Funeralcare surpass the challenges of pre-paid funeral plan regulation last year. We hope you find this an interesting insight into how focused and market leading bethebrand is in delivering advantage to regulated firms.

Say Hello to SeeDynamic
SeeDynamic delivers a step change for the review of the compliance of any marketing asset needing to conform to an English language-based set of rules.

  • It hands back time to busy marketing teams.
  • It offers a high level of rigour to review processes without adding substantial cost.
  • It allows marketing teams to focus on creativity in the knowledge that the keen eye of SeeDynamic will frame everything compliantly.

Underpinned by a deep understanding of the English language, SeeDynamic is overlaid by applicable sets of rules, under your complete control, to allow the software to read, contextualise, interpret and alert.

The checking realities with SeeDynamic are extensive and can be adapted specifically to your requirements, under your control:

  • Spelling
  • Grammar
  • Font and font size requirements
  • Symbol usage
  • Link usage
  • Missing text or figures
  • Accidental use of placeholder text
  • Colloquialism
  • Disallowed words or phrases
  • Repetition of words and phrases
  • Use of disclaimers, terms and conditions, risk warnings and other mandatory copy requirements
  • Tone of voice rules
  • Accessibility standards adherence
Pre-register Your Interest

SeeDynamic will soon be launched. If you would like to pre-register for a demonstration, please visit our registration page

On Board – Co-op Funeralcare

We are delighted to announce that Co-op Funeralcare’s new bethebrand system is live.

The Co-op is one of the world’s largest consumer co-operatives with interests across food, funerals, insurance and legal services. On 29 July 2022, the Financial Conduct Authority (FCA) began regulating pre-paid funeral plans to boost consumer protection,

Co-op Funeralcare sought a digital asset management system to ensure it could evidence good consumer outcomes with absolute clarity and deliver first class insight with regard to its sophisticated compliance and financial promotion processes.


How Can We Help You This Year?

2023 certainly has the hallmarks of providing us all with challenges to overcome. But we believe challenges can offer opportunity and we are here to help our clients in any way we can.

If we can be of help right now, or you can see a requirement on the horizon, please do not hesitate in contacting me directly.

Kind regards

Adam Hainsworth
Chief Executive

Your privacy

By clicking “Accept all cookies”, you agree that bethebrand can store cookies on your device and disclose information in accordance with our Cookie Policy.