Brand Assets
If you’re a marketing lead, you can be confident that your team’s central store of brand guidelines and assets is your ‘single source of truth’.
The value of your brand cannot be overestimated
Increasing number of digital channels makes it harder to create, maintain, and control your approved brand assets
Out-of-date or off-brand assets can damage your reputation
With be the brand you can
Protect your brand by managing the creation, approval, storage, distribution and archiving of brand assets
Manage creative workflow, agency briefing and brand approval
Ensure your team use the latest brand rules & guidelines
Assign user-specific access to the correct brand assets
Reduce brand dilution
Ensure on-demand access to brand assets
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bethebrand offers...
So everyone can access the correct tools and knowledge to do the job properly
Avoid the use of out of date guidelines in pdf with updates applied real time
Store and manage one primary image and permit people to create on-demand derivatives
Auto-withdrawal of out of date images to avoid the use of unlicensed content
No excuses for not seeking brand team creative approval
Bring all stakeholders into a workspace to manage briefing and creative review
Control access to groups and users
Allow people to find what they want, searching either asset data or source content data
Use SeeDynamic to automatically check for errors
Through the use of CommsBuilder
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22 Feb 2023
On Board – Close Brothers Asset Management
Going live just before Christmas 2022, Close Brothers Asset Management's (CBAM) new bethebrand system delivers a timely step change in digital asset management at a time of change for the company's marketing.
Read more
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