Insight - On Board - BHSF

01 Oct 2024

We are delighted to announce that BHSF's new bethebrand system is live.

Going from initial workshop to go live in just 3 months, the new system named BAB which stands for Brand Asset Bank provides a full suite of functionality and is fully configured to meet BHSF's needs.

Since 1873, BHSF has been supporting workplace wellbeing through services like occupational health, employee benefits, insurance, emotional and legal support and tailored wellbeing programmes. As a not-for-profit, BHSF always puts its customers first.

When reviewing systems the BHSF team wanted to ensure that the system they chose would support their exact requirements and be in place for their upcoming brand refresh.

The system needed to support the full lifecycle of their regulated and non-regulated marketing assets, whilst also supporting the distribution of approved content to their internal sales team and wider broker network.

Bethebrand ticked all the boxes in terms of functionality and with or experienced client services team working closely with the BHSF team the system was delivered on time and on budget.

We look forward to continuing to work with BHSF in the coming years.

Wave
Discover more CommsBuilder
Mastering Brand Guideline Management in Financial Services
Every brand is a story, and how you tell that story matters. Brand guideline management is the process of ensuring your story is told consistently, with clarity and impact, across every marketing and communication channel. These guidelines are your brand's blueprint, defining how it should look and sound. They ensure that everyone, from your internal team to external partners, understands your brand's identity and messaging.
More Insights
16 May 2022
Integrated Supplier Briefing
We are continuing our series examining the possibilities of how you can configure and utilise the bethebrand system. This time we look at how bethebrand can help you get the most from your partner and supplier relationships.
17 Nov 2022
On Board - Co-op Funeralcare
We are delighted to announce that Co-op Funeralcare's new bethebrand system is live. he Co-op is one of the world's largest consumer co-operatives with interests across food, funerals, insurance and legal services. Owned by millions of UK consumers, the Co-op operates 2,500 food stores, over 800 funeral homes and provides products to over 5,100 other stores.
23 Sep 2025
10 Common Errors in Financial Promotions (and How to Avoid Them)
Financial promotions are under more scrutiny than ever. In 2024, the FCA required nearly 20,000 promotions to be withdrawn or amended, almost double the number from the previous year. That scale of intervention shows just how easy it is for firms to get things wrong and how costly the consequences can be.
Explore bethebrand

If you would like to explore our system further, please:

or

Join our mailing list for latest bethebrand news:

Be The Brand Experience Limited, registered in England and Wales
Company number 04177329
VAT Number GB799224872
Head Office: Unit 5 Culford House, 1-7 Orsman Road, London, N1 5RA
Copyright © 2025 Be The Brand Experience Limited.
Your privacy

By clicking “Accept all cookies”, you agree that bethebrand can store cookies on your device and disclose information in accordance with our Cookie Policy.