Insight - On Board - BHSF

01 Oct 2024

We are delighted to announce that BHSF's new bethebrand system is live.

Going from initial workshop to go live in just 3 months, the new system named BAB which stands for Brand Asset Bank provides a full suite of functionality and is fully configured to meet BHSF's needs.

Since 1873, BHSF has been supporting workplace wellbeing through services like occupational health, employee benefits, insurance, emotional and legal support and tailored wellbeing programmes. As a not-for-profit, BHSF always puts its customers first.

When reviewing systems the BHSF team wanted to ensure that the system they chose would support their exact requirements and be in place for their upcoming brand refresh.

The system needed to support the full lifecycle of their regulated and non-regulated marketing assets, whilst also supporting the distribution of approved content to their internal sales team and wider broker network.

Bethebrand ticked all the boxes in terms of functionality and with or experienced client services team working closely with the BHSF team the system was delivered on time and on budget.

We look forward to continuing to work with BHSF in the coming years.

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Since 2009, Aldermore Group has been backing people to fulfil life’s hopes and dreams. The Group has two operating companies; Aldermore Bank plc and MotoNovo Finance Limited. Aldermore provides financing to back UK small and medium sized enterprises (SMEs). They support investors and homebuyers with mortgage finance, while offering a dynamic online savings proposition. In March 2018, Aldermore officially became part of FirstRand, the largest financial services group in Africa by market capitalisation.

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