Insight - On Board - BHSF

01 Oct 2024

We are delighted to announce that BHSF's new bethebrand system is live.

Going from initial workshop to go live in just 3 months, the new system named BAB which stands for Brand Asset Bank provides a full suite of functionality and is fully configured to meet BHSF's needs.

Since 1873, BHSF has been supporting workplace wellbeing through services like occupational health, employee benefits, insurance, emotional and legal support and tailored wellbeing programmes. As a not-for-profit, BHSF always puts its customers first.

When reviewing systems the BHSF team wanted to ensure that the system they chose would support their exact requirements and be in place for their upcoming brand refresh.

The system needed to support the full lifecycle of their regulated and non-regulated marketing assets, whilst also supporting the distribution of approved content to their internal sales team and wider broker network.

Bethebrand ticked all the boxes in terms of functionality and with or experienced client services team working closely with the BHSF team the system was delivered on time and on budget.

We look forward to continuing to work with BHSF in the coming years.

Wave
Discover more CommsBuilder
Accelerating Financial Services Marketing Interview Content
In the highly regulated world of financial services, marketers often find themselves walking a tightrope between compliance requirements and creative ambition. Few know this better than Lisa Wood, a senior partner at Open Velocity and former CMO of Atom Bank. Over a career spanning three decades, she has led marketing for customer-centric brands in banking, fintech, travel and legal services.
More Insights
21 Mar 2023
bethebrand and its Clients in Good Shape for the new Consumer Duty
With the FCA deadline set for the new Consumer Duty for 31 July 2023, bethebrand conducted a survey amongst its clients to understand Firms' state of preparedness for the changes required
22 Feb 2023
On Board – Close Brothers Asset Management
Going live just before Christmas 2022, Close Brothers Asset Management's (now Trinity Bridge) new bethebrand system delivers a timely step change in digital asset management at a time of change for the company's marketing.
16 May 2022
Integrated Supplier Briefing
We are continuing our series examining the possibilities of how you can configure and utilise the bethebrand system. This time we look at how bethebrand can help you get the most from your partner and supplier relationships.
Explore bethebrand

If you would like to explore our system further, please:

or

Join our mailing list for latest bethebrand news:

Be The Brand Experience Limited, registered in England and Wales
Company number 04177329
VAT Number GB799224872
Head Office: Unit 5 Culford House, 1-7 Orsman Road, London, N1 5RA
Copyright © 2026 Be The Brand Experience Limited.
Your privacy

By clicking “Accept all cookies”, you agree that bethebrand can store cookies on your device and disclose information in accordance with our Cookie Policy.