“We use the system to initiate workflows to review, approve and sign off all communications and creative elements.”
Marketing Workflow Management - Sylvia Torannini, Discovery

Digital Asset Management

Automate management of your marketing asset lifecycle

Permanently retain a history to sail through audits

A single “source of truth”
Whether you’re a marketing lead or a compliance lead, your goal is the same: Ensure your people are always using current and compliant marketing assets.
Immediately find the right content, on brand, approved, and compliant, every time.
Central asset store
Metadata/taxonomy
Search
User permissions
Manage what a user can do with assets
Restrict asset access
Manage what assets a user can see
API to allow connection
Connect your asset store to other/third party applications
Usage rights management
Set specific asset rights, eg copyright restrictions
Reduce Costs
Creative briefing and approval
On-demand content generation
Image reformatting and repurposing
Alerts, notifications, and reporting
Reduce Errors
Briefing and approval
Automated reclassification of expired assets
Simultaneous distribution to multiple channels
Creative Automation
Wave
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02 May 2023
Assets Post Sign Off – Minimising 'cross town traffic'
In our continuing series examining the possibilities of how you can configure and utilise the bethebrand system, this time we are looking at how bethebrand can help you utilise assets most effectively in terms of time and marketing resources. In other words, how you can spend less time on traffic control and more time on value creation
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