Take Control of Financial Promotions Compliance

Control, manage and approve financial promotions with bethebrand. Automate workflows, cut FCA compliance risk and speed up approvals with full audit trials.

Master Financial Promotions

Financial promotions are essential, but compliance can be challenging to coordinate. Luckily, bethebrand makes it simple. Built for financial services organisations, with bethebrand you’ll streamline approvals, stay fully compliant, and have complete oversight at every step.

By automating processes, you also significantly reduce the cost of managing financial promotions, while minimising errors and ensuring faster approval times.

With over 20 years of Financial Services expertise, our team will get you set up quickly, tailoring the system to your needs.

Streamline Compliance and Approval

Financial promotions can be complex, high-stakes and time-sensitive. With bethebrand, you can optimise every step, from creation to approval and distribution. Your team will work faster without ever compromising compliance.

Substantiate every claim with the ability to attach supporting proof, simplifying the approval process and meeting FCA requirements.

Maintain Full Control With Comprehensive Audit Trails

Every action on your financial promotions is captured with bethebrand. From the moment content is created to its final sign-off, you’ll have a complete, detailed audit trail. Senior management and auditors get a transparent view of every version, approval and annotation. This level of control and visibility ensures your compliance process stands up to scrutiny every time.

Track every detail, including version histories, checklists, annotations, briefs, and approvals. Our audit trails provide complete reporting for financial promotions compliance, ensuring every action is documented in an easy to review format for both internal and external reviews.

Minimise Compliance Risk in Approvals

Compliance mistakes are costly. bethebrand reduces the risk of non-compliance with automated checks, enabling your team to check financial promotions adhere to FCA regulations right from the first review. Whether verifying claims or ensuring adherence to consumer duty, bethebrand gives your team the tools to meet regulatory standards with confidence. Get it right first time, reduce the chance of breaches and speed up approvals.

Automated content reviews highlight any copy against predefined rules before it reaches approval, reducing errors. Plus, consumer duty requirements are built into the approval process to ensure full compliance.

Efficiently Approve with Risk-Based Prioritisation

With our platform, users can set automatic review dates based on each promotion’s risk level. High-risk assets get the attention they need, while low-risk materials move through quickly. This means you can focus where it matters most and get compliant materials to market faster.

Leading organisations rely on bethebrand’s extensive functionality
Centralised Library Keep all financial promotions in one place with full version histories, ensuring your team always uses the correct materials.
Custom Approval Workflows Tailor workflows to your business needs and standardise approvals for faster, smoother compliance.
Bulk Asset Management Upload and approve multiple assets in one go, simplifying large-scale projects and batch updates.
Full Audit Trail Track every action, from creation to approval, with a complete audit trail that shows who did what, and when. This includes version histories, checklists, annotations, briefs, and approvals.
Automated Reminders Get automatic prompts for content reviews and expiry dates, so nothing slips through the cracks.
Evidence Management Attach substantiation, verification and supporting documents to verify claims, ensuring that all evidence of claims made is recorded and retained for future review.
Versioning and Expiry Automate version control, archiving, and expiry. Outdated assets are automatically archived, and actions are triggered when assets reach their next review or use-by dates.
Post-Sign Off Workflows After approval, manage distribution with ease. Whether mailing, printing, or uploading, workflows can be generated to manage a range of post-approval activities.
Task Management Stay on top of team tasks with a real-time dashboard for workload visibility and prioritisation. View and manage your team’s workload, reassigning and reprioritising tasks as needed.
Automated Alerts Get alerts on bottlenecks and potential compliance issues with regular, automated reports sent directly to your inbox, ensuring breaches and risks are flagged quickly.
Automated content Reviews bethebrand flags non-compliant text based on your internal and regulatory rules, reducing the chance of errors before submission.
On-Demand Content Creation Provide customisable templates that allow your sales, branch, and marketing teams to create compliant marketing collateral quickly and efficiently.
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Frequently Asked Questions

What is financial promotions compliance software?

Financial promotions compliance software helps regulated firms manage the creation, approval, and distribution of marketing materials in line with FCA rules. It provides clear workflows, audit trails and automated checks to ensure promotions are fair, clear and not misleading.

How does bethebrand help organisations meet consumer duty requirements?

Bethebrand integrates consumer duty requirements directly into the approval process for financial promotions. By automating compliance checks, verifying claims, and ensuring clear, fair, and non-misleading promotions, bethebrand helps your team confidently adhere to FCA regulations and consumer duty standards.

How does bethebrand enable compliance with FCA regulations?

bethebrand automates the entire compliance process by integrating FCA guidelines into your workflows. It ensures that every financial promotion goes through rigorous checks, including automated text reviews, substantiation of claims and full audit trails, to meet regulatory standards.

Can I manage multiple financial promotions at once?

Absolutely. bethebrand allows you to upload, track and approve large volumes of assets in bulk. This is especially valuable for firms managing campaigns across multiple channels or product lines.

What kind of audit trail does bethebrand provide?

bethebrand offers a detailed, permanent audit trail for each financial promotion. This includes version histories, checklists, annotations, approval records and supporting documents, ensuring full transparency for internal reviews and external audits.

How does bethebrand help reduce the risk of non-compliance?

bethebrand automates the review and approval process, reducing the chance of human error. It also includes automated reminders for content reviews, risk-based review frequencies, and breach alerts to ensure your financial promotions remain compliant.

Can I customise workflows to match my company’s compliance processes?

Absolutely. bethebrand offers pre-built templates and the option to create fully customisable approval workflows that can be tailored to meet your organisation’s specific compliance requirements, ensuring consistency and standardisation across all your financial promotions.

Our latest insights
23 Sep 2025
10 Common Errors in Financial Promotions (and How to Avoid Them)
Financial promotions are under more scrutiny than ever. In 2024, the FCA required nearly 20,000 promotions to be withdrawn or amended, almost double the number from the previous year. That scale of intervention shows just how easy it is for firms to get things wrong and how costly the consequences can be.
05 Apr 2025
10 Ways to Speed Up Regulated Marketing Compliance
When content gets rejected, it’s rarely because your team doesn’t know the rules. More often, avoidable errors slip through under pressure, tight deadlines, manual checks and last-minute changes. Disclosures get missed. Risk warnings are applied inconsistently. Outdated terms or high-risk phrases cause unnecessary delays.
20 Feb 2025
Accelerating Financial Services Marketing Interview Content
In the highly regulated world of financial services, marketers often find themselves walking a tightrope between compliance requirements and creative ambition. Few know this better than Lisa Wood, a senior partner at Open Velocity and former CMO of Atom Bank. Over a career spanning three decades, she has led marketing for customer-centric brands in banking, fintech, travel and legal services.
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