Autumn 2020 code release

Saturday, 01 August 2020

  • Enhanced search capability - predictive search words, As soon as you start to type in the Asset Store Search Box, the system shows you the 6 most popular recently searched keywords that contain the text you have typed.
  • Reports email instructions - Clients can now manage the preface of any report as part of subscription email content text. Ability to give clear instruction to the end user.
  • Mark-up tool enhanced - To make it easier for reviewers in multi-asset workflows, we have added a new “Review Next Asset” button within the Mark Up Tool.

Spring 2019 code release

Sunday, 01 March 2020

New Functionality added:
  • User out of office functionality - Alerts users you are not currently available for tasks in workflows.
  • Enhanced search capability - We have added the ability in the Asset Store to search for text from within a flat file.

Autumn 2019 code release

Sunday, 01 September 2019

New Functionality added:
  • Auto create workflows - Functionality has been added to enable configuration so that certain “trigger events” in asset metadata now automatically generate a workflow. Saving clients time and effort.
  • Branch Comms toolkit - We have reworked the asset distribution functionality so that emails can be created and sent to external addresses, with attached assets, from the Asset Store.
  • This has been developed in partnership with a major Building Society who wanted to empower staff across their 70+ branches to send only the latest compliant literature to customers.

We are now FSQS accredited

Tuesday, 11 June 2019

bethebrand experience is pleased to announce that as of June 2019 we are now fully FSQS accredited.

What is FSQS accreditation?

FSQS is a qualification system for the financial sector, used by a broad spectrum of financial services providers, including major banks, building societies, insurance providers, asset managers, et al.

It is designed to standardise and manage requests for compliance and assurance data for the financial services organisations that have adopted it.

As the regulated environment becomes more complex, FSQS provides a standard and simple mechanism for collecting and managing supplier compliance assurance information across the sector.

It is a cross-sector collaboration solution which reduces the time, cost, resource and duplication currently needed to provide information to financial institutions.

What does FSQS accreditation cover?

In order to gain FSQS accreditation, a supplier must meet a host of strict criteria in regards to operational policies and procedures. Topics include:

-IT Security

-Disaster Recovery

-Data Protection

-Ethical Business

-Diversity & Inclusion

-Anti Bribery

-Anti Slavery

What does this mean for organisations considering bethebrand experience as a supplier?

In a nutshell, it means that in working with bethebrand experience, you are working with an organisation whos systems and processes have been reviewed and accredited against industry standards as defined by FSQS. This should make it easier to do business with us as a significant amount of due diligence has already been performed via the FSQS accreditation.

I want to know more about FQSQ accreditation:

Further information on FSQS accreditation can be found here:

be the brand experience gets its first World Champion

Friday, 23 November 2018

Jes Ongley, be the brand experience's COO has become the 2018 "Champion of the dice", having recently won the 2018 World Perudo Championships held at the Institute of Engineering and Technology (IET) in London.
click here to read more

G-Cloud 10

Friday, 21 September 2018

G-Cloud 10 has just launched and be the brand experience are listed. This means any government department can easily start using our solutions by ordering / calling off from within G-Cloud.

New Business

Friday, 21 September 2018

Matt McColley, has just started with be the brand experience as our New Business Director. As positive feedback and rave reviews have been received for version 2, and subsequent enhancements, we have started working with Matt to manage and develop our sales pipeline. As a veteran of software sales, Matt brings ideas, structure and enthusiasm to our future growth.

Famous name joins the be the brand stable

Tuesday, 14 August 2018

One of the best known names in UK life assurance with an illustrious history is the latest new client to deploy be the brand experience's software to help manage their financial promotions and compliance activities - bringing a nearly 200 year old insurance brand back to life.

Competitive tender win

Thursday, 19 July 2018

We are pleased to announce that we have been selected by a UK government department following a competitive tender process - more news to follow as deployments complete.

First Irish client

Wednesday, 06 June 2018

Be the brand experience are delighted to now have our first client in the Emerald isle. The specialist solutions provider in the European insurance & reinsurance market has just gone live following a speedy 10 week deployment process.

Infrastructure upgrade

Thursday, 22 March 2018

Our CTO, Guy Hainsworth, is having a well earned rest after the successful migration of all clients to our new hosting infrastructure. To keep up with demand from existing and new clients , we have had to step up the primary hosting site. The new infrastructure offers greater (and easier) future scalability and much improved resilience. Details of the new infrastructure stack are available on request.

New Client live

Wednesday, 07 February 2018

We are very excited that the UK business of a major American insurer specialising in employee benefits have selected & deployed be the brand experience's configured platform to support their compliance and regulatory activities.

Challenger Bank deployment complete

Monday, 15 January 2018

An award winning retail bank which provides financial services to small and medium-sized businesses has gone live with be the brand experience's solution to manage their financial promotions process.

New Client live

Tuesday, 05 September 2017

After a successful configuration and training we are pleased to welcome another mutual to our list of live clients. This top 5 Building Society has selected be the brand experience as the platform to manage their financial promotions lifecycle on and we look forward to becoming an integral part their marketing and compliance activities.

MHRA uses G-Cloud to purchase Workflows and Asset Store

Thursday, 16 March 2017

Be the brand experience welcomes their latest client with The Medicines & Health product Regulatory Agency (MHRA). Joining our growing group of clients in the public sector, MHRA will use bethebrand for the storage and access of all marketing assets as well as workflow approvals.

MHRA procured be the brand's Digital Asset Library and Workflows tools through the G-Cloud framework. After a thorough search through the Digital Marketplace, MHRA selected Bethebrand to meet their requirements for a digital asset library and marketing workflow approvals. A quick deployment followed with MHRA going live a short few months later.

The G-Cloud framework can be used by organisations across the UK public sector including central government, local government, health, education, devolved administrations, emergency services, defence and not-for-profit organisations.

Be the brand offers Digital Asset Management (Asset Store/Library), Workflow Management and CommsBuilder Templates through this agreement. The Crown Commercial Service (CCS) works with both departments and organisations across the whole of the public sector to ensure maximum value is extracted from every commercial relationship and improve the quality of service delivery. The CCS goal is to become the "go-to" place for expert commercial and procurement services.

Be the brand awarded a place on the G-Cloud 8 framework

Monday, 01 August 2016

Be the brand has recently been awarded a place as a supplier on the G-Cloud 8 framework. We provide solutions for Digital Asset Management, Workflow Approval and CommsBuilder Templates through G-Cloud. The Be the brand agreement can be used by organisations across the UK public sector including central government, local government, health, education, devolved administrations, emergency services, defence and not-for-profit organisations.

Be the brand offers Digital Asset Management (Asset Store/Library), Workflow Management and CommsBuilder Templates through this agreement.
The Crown Commercial Service (CCS) acts on behalf of the Crown to drive savings for the taxpayer and improve the quality of commercial and procurement activity.

The Crown Commercial Service (CCS) works with both departments and organisations across the whole of the public sector to ensure maximum value is extracted from every commercial relationship and improve the quality of service delivery. The CCS goal is to become the "go-to" placefor expert commercial and procurement services.

Call us on +44 (0) 20 7199 0360 or email to find out how we can help with your marketing needs

Another new client for be the brand

Thursday, 09 June 2016

Be the brand are pleased to announce that another Edinburgh based Financial Services provider has selected bethebrand to automate the management of their Financial Promotions asset lifecycle. Our digital asset store and workflow automation capability provides them with a cost effective, scalable and agile solution which will be up and running in a few short months.

To learn more, get in touch with us today!

Be the brand has a record year in new deployments

Friday, 08 January 2016

Continued functional enhancements has led to fantastic results in 2015, including more new deployments than in any previous year of the company’s history. This phase looks set to continue during 2016 as positive feedback from users and clients spreads across the UK FS sector.

Our structured, client-focused deployment approach ensures efficiencies right from the point of Kick Off, and we tailor the roll-out plan to meet our clients’ specific time scales.

New functionality includes multi-asset work flows, video mark-up and a new dashboard. We always take our clients’ desires on board and release functionality to meet their demands. This new functionality is usually included in a standard upgrade and is available to all of our clients as and when they elect to do so.

Interested in a quick chat or an on-line demo ? Contact us today.

Marketing is complex, managing it doesn’t need to be

Financial Adviser network chooses be the brand for financial promotions

Wednesday, 15 July 2015

One of the largest financial advice networks in the UK has selected be the brand to help manage their advisers’ financial promotions. A different approach than the standard financial services client, they had an extra workflow configured to allow advisers to upload their marketing promotions for review and approval. The corporate office financial promotions team are alerted to review / approve upon submission. There are different SLAs for different tiers and all progress is quickly available on-line with user-specific dashboards.

Be the brand configured an extra work flow to meet the specific requirements for this process while still allowing other users to operate a standard workflow for internal, corporate use. The integrity of the core functionality is maintained for both sides of the operation and transparency for all workflows remains intact.

Contact us today for a quick chat or an on-line demo. See how we can help streamline your financial promotions process.

Award winning pensions provider selects bethebrand

Friday, 01 May 2015

An award winning pensions provider has selected and gone live with bethebrand, our automated work flow / financial promotions software solution. With auto-enrolment deadlines fast approaching, this pensions provider elected to centralise their marketing processes for more efficient and transparent reviews and approvals. In under 4 months bethebrand was configured, deployed, users were trained and the system went live. With a Defaqto 5 Star Rating in auto-enrolment, we are proud to welcome them as another member of our elite client base. To find out how bethebrand can help you, please Contact us or ring us on 020 7199 0369.

Automotive client deploys bethebrand in 4 months

Thursday, 27 November 2014

From kick-off through to UAT and going live - 4 months flat. Our newest client has deployed bethebrand during one of their busiest seasons. Three core marketing teams, various external agencies and a complex corporate structure made this an especially quick turnaround. An intense penetration test performed by their Global IT department was done and our newest client is off and running with bethebrand. Another happy client on the books.

1st Legacy Client Live on V2

Monday, 22 September 2014

The first client to move onto V2 was one of our first clients ever ! After seeing the new release, the marketing team was keen to upgrade to V2. The ease of use, streamlined workflows and full configurability convinced them to make it a goal to be the first client on board. A key customer for nearly 10 years, they were more than confident in our ability to continue to deliver a state-of-the-art marketing solution to support their marketing operations. Chalk up another win for bethebrand.

bethebrand Tops the Selection Process for Another Client Win

Monday, 11 August 2014

A global leader in customer engagement and loyalty solutions has selected bethebrand to create and deliver products and services that strengthen brand relationships and increase overall customer profitability. Helping clients across a broad range of sectors, this outsourcing client will use bethebrand to manage all of their clients' financial promotions. By managing compliance, legal and marketing stakeholders early in the workflow, the asset can be sent to their client for approval after all internal comments have been incorporated. A full audit trail is maintained which streamlines communications for all parties. Another big win for bethebrand ! With over 1,200 employees offering services in 17 countries, this is a great start to a long-term relationship.

Client Win - Another leading Fund Manager selects bethebrand

Thursday, 24 July 2014

Our latest client has operations in London, Dundee and Aberdeen. With two legal entities and one central in-house creative team, segregation of duties and full audit trails were key factors in selection. The on-line Dashboard shows a personalised view of tasks currently outstanding and a few clicks shows the entire workflow - tasks, people / teams assigned, expected completion dates, etc. Traffic managing becomes easy with the Re-Assign function to keep the workflows as streamlined as possible. As the first new client on Version 2, they are keeping our marketing momentum at the forefront and our software cutting edge.

V2 is Launched !!

Thursday, 22 May 2014

The much awaited Version 2 of bethebrand has been launched. Managing marketing just got a lot less complex as a complete re-write of the application goes live. We have combined our 10+ years of experience in automating marketing workflows and digital asset management with the latest web development technologies to bring the best solution to market. Initial feedback from those who have peeked under the hood has been stellar.

Rebranding Made Easier - Another Client Win

Saturday, 15 February 2014

The parent of a long-standing client has chosen the Asset Store from be the brand experience to centralise logos, brand guidelines and other marketing materials. Self-registering all users on an as-needed basis,new functionality and ease of integration with other subsidiaries made the decision relatively simple. Full customisation of Asset Data, the powerful search engine and the ability to house virtually any type of file were key decision points as well.

New Insurance Client

Friday, 15 November 2013

Another Financial Services client win as a leading UK insurance provider selects bethebrand. With a large base of existing clients and an aggressive growth prediction, the need for a streamlined marketing tool was paramount. The centralised approach helps to ensure that creative, stakeholder, legal and compliance teams can easily integrate the brief, review, approval and publishing of all marketing materials, including customer facing letters and client proposals.

Forbes 2000 financial services firm launches bethebrand

Friday, 14 June 2013

A leading savings and investments company has launched our brand asset management solution. First on board is the internal communications team who use creative templates to reduce art work costs while centralising brand collateral in an asset store and image library.

Ink dry on another high-tech client

Thursday, 30 May 2013

More details to follow, but another US based, Fortune 500 technology firm has joined our growing ranks. Along with Citrix and VMware, be the brand experience continues to gain ground in this dynamic, game-changing sector.

Internationally acclaimed health care provider goes live with bethebrand

Monday, 15 April 2013

Following a successful pilot project, a leading health care provider has fully deployed be the brand's marketing resource solution in the UK to bring their marketing supply chain together in one on-line collaborative work space. Marketing communications and financial promotions are streamlined with the creation, review, approval and archiving of brand and marketing assets.

UK annuity firm goes live with financial promotions and brand asset solution

Thursday, 28 March 2013

A leading UK annuity provider has gone live with bethebrand. As a marketing resource management tool, the solution centralises all marketing collateral on-line, manages the asset life cycle, reviews and approvals. Automating next review dates, version control and archiving for financial promotions delivers speed and control.

University of Cambridge, Judge Business School selects bethebrand for research project

Thursday, 13 December 2012

The MBA programme at Cambridge University, selected BTB as one of their Cambridge Venture Projects for 2012. The students delivered a 'go to market' strategy to focus our business development and growth. The team delivered an insightful presentation with some very defined and actionable outcomes.

Citrix rolls out OneBrand solution to Citrix Online

Wednesday, 12 September 2012

After an external, independent review of brand asset management solutions, Citrix has rolled out OneBrand to Citrix Online. Migrating to the new asset store allowed them to rapidly configure an extension of the existing solution for this division.

The Environment Agency uses bethebrand for Publications Catalogue

Wednesday, 04 July 2012

The Environment Agency has launched their external Publications Catalogue using our asset store solution. An extension to bethebrand enables assets to be available in a public facing library. The end to end solution publishes documents that are searchable and downloadable while hard copy items can be ordered and paid for, with real time stock checks.


New Asset Store released

Friday, 25 May 2012

The new version of the asset store, core to our Digital Asset Management proposition has been launched.

Feedback has been amazing from both industry insiders and clients who have seen it in action.  We will be rolling this out across our client base during 2012 but if you want a sneak preview get in touch.

Sovereign Housing go live with Cre-art

Wednesday, 22 February 2012

Sovereign Housing have implemented the Cre-art solution to help them maintain current levels of communications being generated but with a reduced resource capacity.

Communications experts are able to retain brand and tone of voice control. User created communications go through an approval loop before the solution releases unwatermarked communication items. The solution is being used to create posters, leaflets, information packs,newsletter etc.

Discovery goes live

Tuesday, 15 November 2011

After a rapid deployment and some intensive training sessions in Johannesburg the South African global financial services disruptor, Discovery, is now live using.

September 2011 - New Deployment live

Tuesday, 20 September 2011

Our latest deployment, at a leading UK Financial Service challenger brand, has been completed with a successful launch.

Essex Council run Cre-art pilot

Tuesday, 16 August 2011

Essex Council are piloting Cre-art to create low cost, on brand communications for public facing events- with over 40 users involved in the pilot.

December 2010 - Dunnhumby live!

Wednesday, 15 December 2010

Great news, be it a little late; Dunnhumby are now live using the system to manage the digital content creation and delivery.

Scottish Life integrates Print Management module into ComStore

Friday, 01 January 2010

Scottish Life has recently added full Print Management functionality into ComStore (the name for their customised PhinPro system developed by be the brand experience).

As of November 2009 all print quotes and orders are now managed through ComStore. Users can submit print quote requests to the Scottish Life’s print management company, who provide the quote back through ComStore for approval and audit ability of the end to end process. Print specifications for each item type have been predefined and are automatically pulled into the quote request to ensure consistency of print outputs.

Integrated reports provide a quick overview of total print cost in any given period including information on order originators, chosen printer and cost centres.

Liz Thompson, Scottish Life’s Marketing Compliance Officer comments: "The functionality is straightforward and easy to use and has enabled us to successfully standardise and streamline our print order process."


Sunday, 20 December 2009

be the brand experience had adopted the beaver as their mascot.  In keeping with our environmental awareness campaign, the team decided to send Christmas e-cards to all our clients.  The savings from printing and postage has been put towards adopting two beavers managed by the Scottish Wildlife Trust, Charity # SC005792.

If you would like to make a donation to the Scottish Wildlife Trust please visit their website:

'Newsletter' Functionality is now live with Prudential Insight

Wednesday, 25 November 2009

Prudential's Insight Team send out a newsletter each week detailing the latest market research items (i.e. assets) that have been added to ‘The Hub’ (the name they give to their system). Previously this would have involved writing an email, downloading files from The Hub and sending them out with the email, which was not only time consuming for the writer but also required sending sizeable attachments.

The new functionality allows selected users logged into The Hub to create a branded newsletter with editable text fields (heading, introduction etc), the ability to select which items of research should appear within the newsletter (including certain metadata) and email this out to distribution lists. The branded email that is received then contains the entered text and the research item details along with a link to download the item directly from the Research Library (Asset Store).

The result is a simple, streamlined newsletter that provides consistency and saves both time and precious inbox space.

If the Newsletter functionality sounds ideal for your be the brand solution, please contact your Account Manager for more information.

Campaign 10:10

Tuesday, 20 October 2009

be the brand experience employees have always been conscious of the environment and are quite excited about the whole idea of '10:10', a campaign set up and run in conjunction with The Guardian.

The whole idea of the campaign is quite simple; 'Reduce your carbon footprint by 10% in 2010'. Can this be achieved? Yes, it’s a matter of embracing changes and working together in achieving the ultimate goal – reducing the amount of carbon emissions going into the atmosphere.

be the brand experience have already started incorporating small changes within our office, for instance; recyling, reducing traveling by doing online demonstrations of our system, changing our electricity provider, conducting management meetings through Skype.

Treating Customers Fairly (TCF) & Co-operative Financial Services

Tuesday, 08 September 2009

Co-operative Financial Services have just gone live with the latest upgrade (version 1.8) of their "alf" system.

The main additions were adding functionality to automatically inform relevant channels whenever a new or updated item goes live and also further enhancing the suite of TCF reports taking the total number of customized TCF reports to 10.

be the brand experience - Office Move

Monday, 10 August 2009

After 5 good years at The Tea Building it was time for a change. 'be the brand experience' have moved. We are now based in Scrutton Street, Shoreditch. Yes, the street well known for banksy’s ‘Smiley Grim Reaper’ (

Please note for full address details do view our contacts page on the website.

Eco:metrics, The Guardian launches a world-first using Noughtilus to measure the CO2 impact of media schedules

Monday, 08 June 2009

Noughtilus was developed during 2008 to enable marketers to measure the environmental impact of marketing campaigns. The solution is configurable to enable different clients to define supply chain resources (in terms of their impact and impact variables/ drivers).

Noughtilus has been launched with The Guardian under the banner of eco:metrics; we configured a version of the solution to reflect The Guardians campaigns and resources.

Eco:metrics overview (from The

Measuring the CO2 impact of media schedules

We recently launched eco:metrics, a world-first web-based tool that enables us to measure the CO2 impact of our own media schedules. We are offering this tool to clients and agencies. It includes data on supplements, microsites, audio, video, mobile, events and promotional ads.

Adam Freeman (Commercial Director) says: "We will use this knowledge to have an open and collaborative dialogue with our advertisers, which explores more sustainable ways to do business. In short, we want to combine creativity and innovation with sustainable thinking and best practice. Our aim is also to introduce tools and metrics to which the whole media industry can contribute. We hope that this will add to the debate around sustainable and effective marketing communications."

You can view the eco:metrics article at

Scottish Life – a division of Royal London go live with PhinPro

Monday, 18 May 2009

Scottish Life have become the latest leading player in the financial services sector to select be the brand experience as their partner for deploying a Financial Promotion lifecycle management system.

This further cements our position as clear market leaders in the provision of Marketing Resource Management (MRM) technology to the UK Financial Services industry

Case study to follow.

National Savings & Investments goes live with PhinPro

Monday, 20 April 2009

National Savings & Investments goes live with PhinPro, our Financial Promotion lifecycle management system.

National Savings & Investments also adds to our expanding list of Government credentials with the Environment Agency already having been live for over a year; reflecting our ability to offer demonstrable benefits to Government clients.

Case study to follow.

Version 1 of Print Manager module released

Monday, 16 March 2009

Available to both PhinPro and Brand Asset Management users we released our Print Management module this month. The modules manages the print request, briefing, quotation request, response and ordering process. This expands the scope of both solutions to incorporate the print procurement and stock ordering.

PhinPro launch success as with 3 new client wins

Monday, 16 February 2009

Following the launch of our PhinPro product we are pleased to have ended 2008 on a high with three new client wins in December. The clients continue to demonstrate that PhinPro is the strongest marketing automation solution for Financial Services. All three wins followed extensive tender processes during which we were evaluated against others; and won.

Further details will be released during 2009.

Launch of PhinPro, our Financial Promotion lifecycle management solution for Financial Services

Monday, 12 January 2009

PhinPro (Phinancial Promotion) is an off-the-shelf, configurable version of our Marketing Resource Management solution customised specifically for Financial Services. Operating in a highly regulated environment demands standardised, compliant and efficient process; Directors need to confidence that the Financial Promotion lifecycle is being effectively managed to minimise risk exposure.

We have embedded our extensive experience in delivering marketing resource management solutions to the FS sector in PhinPro. PhinPro provides a rapidly deployable solution delivered on a Software-as-a-Service (SaaS) basis.

Contact Adam Hainsworth (Link to contacts page) to find out more.

Christmas sponsorship – The Return of the Beaver

Monday, 15 December 2008

The 'be the brand experience team' decided to do something a little different this year by donating the money that would have been spend on sending Christmas cards to clients to the Scottish Wildlife Trust – The Return of the Beaver appeal. Charity # SC005792 – Our donation will help raise the £750,000.00 required to accomplish this conservation project.

Environment Agency solution pays for itself in less than six months

Monday, 10 November 2008

We must review our pricing structure; after the first year of use the Environment Agency have reported back that the solution paid for itself in less than six months of use. Great news, especially as the value generated will only increase as the system beds in and use increases.

be the brand experience is chosen by the UK's market leader in ethical FS products

Tuesday, 21 October 2008

The UK's leading ethical financial services group has selected be the brand experience to create and deploy a large-scale marketing resource management system. The customised system (alf), caters for Co-operative Bank, Co-operative Insurance and Smile Bank, and provides a robust and auditable process for managing the development and use ofall marketing materials. The system is customised to suit the size and complexity of CFS’s organisational processes and supply chain, and also includes a centralised asset store from which the latest versions of all marketing materials can be accessed.

The system places a particular emphasis on ensuring compliance with FSA regulations during the approval process, and key anticipated benefits include greater control and visibility, reduced lead times, faster signoff and less document circulation. Other benefits result from increasing the value realised from brand assets, and reducing the costs associated with creating and updating them.

CFS has recently undergone a large restructure and alf is a key part of their new way of working. The transformation was a collaborative effort involving a number of parties, including be the brand experience.

be the brand experience provided full training for all users, who ranged from Compliance and Marketing to Legal, Technical and Business Management. be also successfully integrated multiple design and print agencies into the final solution and had them fully trained prior to going live. The system was successfully launched late February 2008, following a well-executed pilot run.

"We are delighted that CFS chose be the brand experience to help them manage the process for creating, approving and storing their marketing and communications materials and we are proud to be working with the market leader in ethical FS products"

Jes Ongley, be the brand experience

About Co-operative Financial Services (CFS)

With some 6.5 million customers, Co-operative Financial Services (CFS) is a leading provider of car insurance, mortgages, current accounts, home and contents insurance, credit cards, life assurance, personal loan and pensions. CFS was formed in 2002 to bring The Co-operative Bank, Smile and the Co-operative Insurance Society (CIS) together, and has developed a reputation for providing quality products and services and leading the way on ethics and the environment.

About be the brand experience

Be the brand experience is a leading provider of Marketing Resource Management technology (MRM). Be the brand experience enables clients to achieve more by developing effective, affordable custom-built technology solutions that empower users to better manage marketing workflows, brand assets and suppliers, resulting in lower costs, lower lead times and greater brand consistency and compliance. For more information, please contact

A fantastic new tool that makes collaborative document reviewing a breeze!

Wednesday, 17 September 2008

be the brand experience has just launched a powerful new tool that revolutionises the way document owners interact with their colleagues during the reviewing process. The solution emerged out of be’s extensive experience of reviewing processes in a number of blue-chip client organisations, and not only ensures that the right people are involved at each stage, but also captures their comments in a simple and collaborative online environment. The final document is only made available after having been approved by all stakeholders.

Early uptake amongst a number of be’s existing clients has confirmed that the tool is able to significantly reduce the number of times documents need to be circulated, freeing up valuable time and resources within client organisations.

Main Features:

- Collaborative reviewing – allows reviewing to take place in a simple collaborative online environment

- Full comment history - captures all comments in full

- Enables rapid creation of agency brief

Recent Client Highlights

- "Removes need for every system user to have Adobe Acrobat in full, which greatly reduces our Adobe licensing fees"

- "Process efficiencies – no need to collate all comments from different reviewers into a single document, (saves project manager huge amount of time and effort)"

- Reduced number of document circulations saves effort and reduces lead times”

For more information, or to take advantage of this fantastic new solution, contact your client services manager now, or email us at

About be the brand experience

be the brand experience is a leading provider of Marketing Resource Management technology (MRM). be the brand experience enables clients to achieve more by developing effective, affordable custom-built technology solutions that empower users to better manage marketing workflows, brand assets and suppliers, resulting in lower costs, lower lead times and greater brand consistency and compliance. For more information, please contact

MediaWeek Uses Noughtilus To Calculate The carbon Impact Of Typical marketing campains

Wednesday, 13 August 2008

In their recent special 'Green Supplement', Media Week highlighted how the media sector has arguably been "slower than other industries to adopt environmentally friendly policies into everyday practice", also noting how it has never been under more pressure to do so:

"Reducing carbon footprints is simple housekeeping for businesses in areas such as retail and finance. These firms are turning attention to their supply chain. If an agency hasn’t been asked about this already, it certainly will be this year."

Solitaire Townsend, CEO of sustainable communications agency Futerra

In light of this, journalist Patrick Dye used Noughtilus to illustrate the carbon footprint of a typical TV ad Vs a Standard Press Campaign. The analysis highlighted some of the most carbon intensive activities involved in each campaign, which ranged the sheer volume of paper consumed to a series of long haul flights for filming overseas.

The report voices growing concern amongst brands, media owners, agencies and clients about the environmental impact of marketing activities, and further emphasises the need to measure and manage the environmental impact of marketing campaigns.

Good news for Noughtilus, which is uniquely positioned to help them do just that.

The MediaWeek Green Supplement is available online at the following address,

Or to find out more about Noughtilus, please visit, or email

A marketing services tool that has already proved itself invaluable

Wednesday, 18 June 2008

One of the UK's leading investment management firms has selected be the brand experience to provide them with a customised marketing resource management solution.

The system, (which Baillie Gifford have called 'M&RS'), provides a robust, transparent and auditable process for managing the creation and use of marketing communications, and features a centralised asset store with comprehensive version history and access controls. It is also designed to assist in the compliance with FSA regulations during the internal approval process.

MKey anticipated benefits include efficiency savings, reduced lead times, faster signoff, less document iteration, and, to help comply with FSA requirements a more robust and easily accessible audit trail. It is also expected to increase the utilisation of brand assets, and to reduce the costs associated with creating and updating them.

The system went live in August 2007 following a speedy four-week deployment. This involved scoping, testing and user training - all in quick succession.

"Baillie Gifford's approach to system scooping and deployment enabled them to realise the benefits of their MRM system very quickly. Working with them is a pleasure."

Jes Ongley,COO,be the brand experience

"The new M&RS system brings internal and external stakeholders together under one fully electronic web- based system. This allows marketing communications to be coordinated much more efficiently. It’s a paperless environment which provides a full and complete audit trail. MI functionality allows managers to know exactly where a project is at any point in time and it also allows us to have a tighter control over when communications need to be updated. The system has already proved itself an invaluable marketing services tool."

Stuart Conlan, Marketing Services Manager, Baillie Gifford & Co

About Baillie Gifford & Co

Baillie Gifford & Co is one of the UK's leading independently owned investment management firms, managing investments globally for pension funds, institutions, charities and retail investors. As of 31 September 2007, Baillie Gifford & Co had more than £54 billion of funds under management and advice. Baillie Gifford & Co has developed its reputation through combining experience, enthusiasm and sound judgement.

About be the brand experience

be the brand experience is a leading provider of Marketing Resource Management technology (MRM). Be the brand experience enables clients to achieve more by developing effective, affordable custom-built technology solutions that empower users to better manage marketing workflows, brand assets and suppliers, resulting in lower costs, lower lead times and greater brand consistency and compliance. For more information, please contact

A ground-breaking new design service

Wednesday, 19 March 2008

StudioBe is a ground-breaking new design service based on a technology that streamlines and automates much of the non-creative side of design agency work. The technology produces a wide range of quality post-concept communications materials quickly and efficiently, providing you with a far superior return on your investment than conventional alternatives.

This technology based creative production service has been created in response to the accelerating trend of disaggregation of creative services. StudioBe saves time and money by looking specifically at post-concept tactical design and communications work, and tackling it efficiently from an automated mass-customisation perspective.

How it works:

Typically, your lead agency develops your campaign/brand concept
We create live, flexible templates according to standard brand guidelines
This enables us to produce a wide range of custom-built professional branded communications materials quickly and efficiently
Our software manages the development and approval process according to your unique business model
All costs, activities and mark up comments are tracked and recorded – increasing clarity and rendering each project fully transparent and auditable

You pay a single flat rate with no hidden extras
You avoid paying premium rates for simple day-to-day tactical design work
We support your creative team, taking the strain of the mundane off their hands and enabling them to focus their talents on more creative work-streams
You reduce communication lead-times, increase your communication turnaround and drastically improve your ability to meet and exceed your communications objectives
About be the brand experience

be the brand experience is a leading provider of Marketing Resource Management technology (MRM). be the brand experience enables clients to achieve more by developing effective, affordable custom-built technology solutions that empower users to better manage marketing workflows, brand assets and suppliers, resulting in lower costs, lower lead times and greater brand consistency and compliance. For more information, please contact

be the brand experience launch MyStore, a personal and secure file sharing tool

Wednesday, 13 February 2008

Distributing files is difficult and time consuming, especially with standardfile size restrictions on emails. However, it’s becoming increasingly importantto be able to access and distribute large files, both internally and remotely.In order to overcome this problem, you may find that you are unofficiallyresorting to unsecured removable media or a number of questionable websitesoffering free-upload services. Such practices don’t just expose yourorganisation to inappropriate content and spamming devices, they also createserious security risks and undermine process controls that manage access tocontent.

The solution is 'My Store'.
My Store lets you professionally store, access, and share large files with ease,whilst also enabling you to manage access parameters. Below are some of thehighlights and benefits of this


  • One-shot multiple file upload
  • Tagging

Security Control:
  • Secure file storage and distribution
  • Automatic virus scanning on upload
  • Automatic logging of file distribution history
  • Automatic logging of external file downloads
  • Control over access parameters

  • Improves large file management
  • Improves internal file distribution & sharing
  • Enables external file distribution
  • Provides greater security and control

First takers:
Prudential are the first client to take advantageof this new module. They will use it to manage the process of sending largeartwork files to printers.

be the brand experience attend Westminster Carbon Counting Conference

Thursday, 24 January 2008

Adam Hainsworth (CEO of be the brand experience) attended the Westminster Carbon Counting Conference on the 24th of January 2008 on behalf of Noughtilus; a radical new online tool that enables marketing professionals to measure and manage their environmental impact.

With support from the All Party Parliamentary Climate Change Group (APPCCG), the Open University and the Royal Institution of Chartered Surveyors, the conference launched the first of a yearly Carbon Counting initiative, bringing together leading figures in the field of carbon accounting to collectively review, develop and update the main carbon counting methods using case studies and rationales.

Held in the prestigious venue of the Institution of Civil Engineers, the initiative essentially provided a forum for businesses, politicians, local authorities, consultants, professionals and academics with a stake in carbon counting, auditing and targeting to get together and ensure their methodologies are mutually compatible, effective, replicable and relevant to the wider social challenge of reducing carbon emissions nationally and globally.

The event was followed by a reception at the House of Commons.

be the brand experience continues to demonstrate its thought leadership in MRM.

Saturday, 17 November 2007

As brands are becoming more aware of the need become sustainable the scope of Marketing Resource Management systems needs to expand to consider the footprint of resources that are used in marketing. As the link between the consumer and production marketeers need to both incorporate sustainability into their brand message and ensure they work in a way that minimises the footprint of marketing activites.

be the brand experience has deepened the functionality within the MRM solution to incorporate sustainability gateways into workfow processes.

In a separate venture with Clownfish Marketing we are launching Noughtilus llp; a solution focussed on enabling marketeers to evalute the social, environmental and ethical impact of channel marketing activities.

be the brand experience has supported the initial phase of the recently launched AchieveZero. AchieveZero is a WOM (Word of Mouth) concept focussed on creating a community of people who want to support businesses that have committed to a sustainable future through changing their purchasing pattern (and influencing their friends and colleagues).

Fur further information on be the brand experience's leadership in marketing automation please contact us.

Environment Agency goes live with be MRM solution

Friday, 16 November 2007

The leading public body for protecting and improving the environment in England and Wales has selected be the brand experience to create and deploy a centralised online brand asset management solution across their supply chain. The system will not only manage the development and use of key brand resources, but will also empower people to generate brand consistent marketing materials using templates.

Key benefits of the system include reducing the costs associated with developing and updating brand assets, increasing the utilisation of and value realised from key brand resources, and strengthening brand consistency. It will also free up design resources to focus on more creative tasks. From October 2007, a user base exceeding two hundred have been using the system with great success.

"We are excited that the Environment Agency selected us after a comprehensive competitor review. They are a fantastic client and we are very much looking forward to working together"

Adam Hainsworth (CEO), Be the Brand Experience

"Our Brand Bank system is a fantastic way to manage our brand. It means that our assets are up-to-the-minute and everyone works to the same standards. And our templates make for flexible, easy and cost-effective communications."

Margaret Gladstone, The Environment Agency

Who is the Environment Agency?

The Environment Agency is the leading public body for protecting and improving the environment in England and Wales. They work to ensure that the environment is looked after by everyone, so that tomorrow's generations inherit a cleaner, healthier world.

be the brand experience to present at the DMA Ethical Marketing seminar

Tuesday, 27 March 2007

Adam Hainsworth, CEO of be the brand experience, is to hold a session on green marketing at the DMA's Ethical Marketing: The Business Opportunity seminar.

Key Content at the seminar:

- What the latest research shows about consumers' buying habits and changing trends and how they are affected by ethical marketing around a product.
- How to be more ethically sound in communications in order to appeal to more environmentally friendly consumers.
- How to get your initiatives heard by the relevant parties.
- Plus a series of case studies from leading brands.

Please visit Ethical Marketing: The Business Opportunity website ( for more information.

Introducing MRM to Adetem, French National Marketing Association

Monday, 05 March 2007

09 March 2007, Paris La Défense: Adetem is the French National Marketing Association consisting of 670 companies and over 1300 members.

Adetem has 3 main objectives:

- to organise and promote exchange between marketing professionnals
- to provide information about markets, business environments, events and marketing news
- to communicate marketing best practices to all members

The presentation will develop understanding of how technology can be used by marketers to manage the challenges of maintaining brand equity in a multi-channel environment. Some of the issues discussed will be brand dilution, need of increasing speed to market/ internal process efficiency and lack of visibility on activities and costs.

Presentation will be for the 'Communications et Marketing' club (Adetem has 11 professionnal active clubs).

Details and subscription (text in french) HERE (

News HTML CommsBuilder extension

Tuesday, 12 September 2006

January 2007: be the brand experience have enhanced the CommsBuilder module, to allow end users to easily create professional, personalised HTML communications via customised pre-loaded design templates. The user needs no HTML skills or knowledge what-so-ever.

Templates have fixed place-holders built-in, which gives marketers the freedom to insert images, text, links or imbed video. These placeholders give great flexibility in design, but always adhere to brand guidelines specified during the creation of the template. Additional features include being able to easily hyper link the reader/recipient to on-page or external destination.

The templates link to a central database (the Asset Store), where all approved images are kept. In addition, users can also be allowed to add images from their local directories.

The HTML extension builds on the current (print) CommsBuilder functionality, with its easy to use interface, and can be linked to your existing e-communication distribution engine - drastically cutting the cost of creating and re-working e-communications.

The HTML CommsBuilder is currently in beta testing and will be live in the first quarter of 2007.

Prudential Expands use of Prustore beyond Marketing

Saturday, 15 July 2006

After 12 months of running their marketing literature creation and sign off processes, and storing all materials via Prustore, Prudential are now rolling out Prustore to other areas of the business - thus further increasing its benefits. Over 9,000 projects (each equating to creating or updating a piece of literature or web page) have been run so far with a full audit trail of approvals easily accessible as per FSA requirements.

First to come on board was PruHealth (a joint venture with Discovery - a South African company) who went live in March 2006 after a short proof of concept. Where necessary, Prustore has been tweaked to accommodate variations in their workflow process.

The Customer Response Unit (CRU) went live in May and use Prustore to store, access and update all templates of all customer facing letters and post sale support.

Customer Services are likely to be the next area of the business to begin using Prustore and are currently going through the scoping process to agree their exact needs and required processes.

UIA deploys a customised Marketing Resource Management solution.

Friday, 23 June 2006

UIA has deployed a new customised marketing resource management solution to improve marketing efficiency and help keep marketing campaigns in line with financial regulations. The deal was signed with be the brand experience, a services provider firm.

Brandstore will enable UIA to co-ordinate direct mail, advertising and digital marketing campaigns, improve approval processes and keep complete, easily accessible, electronic audit trails for regulatory compliance purposes.

"We were impressed with the functionality of be the brand's MRM solution," said Damian Reilly, head of marketing at UIA. "The tool gives us the ability to electronically co-ordinate all parties involved in the marketing campaign process...

To read the full story, please register HERE ( to continue.

be was a bronze sponsor at the annual Henry Stewart MOM

Monday, 22 May 2006

be the brand experience sponsors the annual Henry Stewart MOM conference held in the Radisson Hotel in London.

22 May, London: This summer marks the five year anniversary of Henry Stewart's Digital Asset Management (DAM) Symposium and sees the international event for DAM and Marketing Operations Management (MOM) return home on 20 & 21 June for its 2006 London show. The event features a wealth of case studies highlighting real world knowledge and lessons learned, and the successes and ambitions of DAM and MOM professionals who have successfully deployed and leveraged asset management to create new capabilities and revenues.

The symposium offers an intensive two-day programme tailored to the specific objectives of project leaders in all phases of DAM & MOM implementation - from basic storage, search and retrieval, to the integration of metadata into ingest-create-manage-distribute workflows.

Renowned for respecting the value of real world experience, Henry Stewart hands over to the true experts, professional practitioners of DAM and MOM, to provide essential best practices and actionable advice on how to select, deploy, maintain and leverage these technologies and strategies.

Read the full press release HERE (

be Integrates asset store ordering with JKG Group print fulfillment system for Citrix's OneBrand solution

Thursday, 18 May 2006

Citrix further integrate asset store and projects modules, linking with print mgt company stock systems.

be the brand experience have just updated Citrix System Inc's OneBrand MRM solution. This upgrade enhances the design of OneBrand to ensure that Citrix's brand management tool followed Citrix's latest website guidelines.

This update also saw OneBrand integrating with JKG Group, Citrix's print management vendors, print fulfilment system. The was a joint project in which be's technical team worked with JKGs technical team to provide a end to end asset management, workflow and print fulfilment ordering system for marketers in Citrix and their channel partners.

OneBrand added a cart shopping basket functionality that enables users to add selected orderable collateral. On checking out, the order is placed into the JKG fulfilment system.

be features in the may issue of Financial Marketing Magazine

Friday, 05 May 2006

"Implementing an MRM system can greatly improve the efficiency of a company's marketing function" says Adam Hainsworth in the May Issue of Financial Marketing Magazine.

While it's fair to say that in the past financial services companies were never pioneers in brand management, over the last decade, they have done a lot to change this.
Today, successful brand building and management is vital to ensure survival.
With non financial brands entering the market and stepping up the competition, traditional financial institutes are being forced to re-examine the strengths of their own brand strategies.
In the past, banks and financial services companies spent little time and money on marketing activities. With tight regulations, they focussed attention on their traditional markets, avoiding competing on any other levels.

For the full article, please refer to the 05-05-05 edition of Marketing Magazine, issue 144.

be launches a tailor made MRM toolkit for Financial Services industry

Monday, 24 April 2006

be the brand experience launches a tailor made MRM toolkit for Financial Services Industry

be the brand experience have released their latest industry customised solution. The unique challenges faced by marketers, compliance officers and agencies in the Financial Services (FS) market require an MRM solution that manages the financial promotion literature creation and approval process, automates the job-bag/ archiving process and manages item availability/ withdrawal dates. Automating the literature approval across multiple locations delivers reduced cycle time increased visibility. The solution also captures all approvals and sign off given for items - providing a comprehensive audit trail to help meet FSA guidelines.

With the Financial Services MRM toolkit, FS clients will be closer to having an off-the-shelf MRM solution that meets their industry needs without requiring significant customisation during the deployment; reducing the time and cost of set-up and deployment compared to starting with a vanilla MRM solution.

With Prudential UK, UIA and Winterthur live as well as 2 other top 10 FS providers in deployment and other large UK Financial Services clients in the pipeline, be the brand experience has established its credentials providing a market beating MRM solution within the FS sector.

Please contact for further information on our various off the shelf toolkits and customised solutions.