Insight - Simplifying Brand Guidelines Management for Maximum Marketing Effectiveness

17 Jan 2022

In our continuing series examining the breadth, depth, and possibilities of how you can configure and utilise the bethebrand system, this time we are taking a look at brand guidelines and how bethebrand can not only make their management easy, but also have an impact on your marketing effectiveness.

Operational Challenges

There are many reasons why brand guidelines get side-lined in a busy business:

  • They are hard to find;
  • They are cumbersome and hard to understand;
  • People ignore updates and changes because they are stretched and updates are hard to disseminate;
  • How they are laid out in the guidelines and how you find the assets themselves in the company’s systems are the same leading to confusion and time wastage;
  • Teams going rogue because they are unsupported, leaving them to self-interpret guidelines.

bethebrand System Solution

The bethebrand brand guidelines module overcomes all of these challenges:

  • Because it is built as a microsite and extremely user friendly, the brand team can update it themselves;
  • There’s no need to set a new PDF and send it to everyone every time there is a change, as it’s all online and up to date every time it is needed;
  • Notifications of changes to the guidelines can be sent to colleagues via banner and or email;
  • There are page layout options for both text and images, making the system completely customisable;
  • If users require additional assets for their particular requirement, you can provide downloads from either the page or the asset store:
  • With full on-demand image resizing functionality within the microsite there’s no need to keep every permutation and file type of a particular image – you simply purpose the master image for what is required;
  • With the ability to embed videos you can provide handy hints and tips to bring the brand guidelines to life for everyone;
  • Users can submit their work via the system to be reviewed by the brand team to provide a simple and effective ‘second pair of eyes’ approach.

Here’s a handy diagram to show you more, kindly offered by Wesleyan from their live microsite.

Example of a client dashboard featuring custom nested navigation

Client Outcomes

The outcomes achieved from the development of this functionality are best summed up by our clients

Founded in 1841, Wesleyan Assurance Society (Wesleyan) is a financial services mutual dedicated to some of the most trusted professions in society and is committed to creating brighter financial futures for doctors, dentists and teachers, so they can focus on the vital work they do.

Brand Executive, Katie Wright, said: “Originally we had a number of storage solutions across the business for our assets and brand guidelines. When bethebrand built our system, it gave us the opportunity to bring everything together into a system that was simple and intuitive. Like many companies we utilised external agency support to keep our brand guidelines up to date. Also, like many brands our guidelines and accompanying asset suite are constantly evolving. The brand guidelines module has completely changed our approach. We can now manage assets ourselves and keep our own guidelines up to date, with no time lag and no additional external expenditure. It has made us more responsive and colleagues, as well as our external agencies, can enjoy appropriate access to all they need to bring our brand to life.

Katie added: “A great example of the benefits of the module can be found in how we have been able to create amazing consistency very quickly in our slide decks. Every company has the same issues with slide decks in that they morph through usage. By having our template decks within the guidelines module, and a template within the assets area of the system, it not only aids presentation quality and consistency, but also supports compliance oversight and ultimately makes it easier for our teams to use the decks.”

Would You Like to Know More?

If you would like to unlock the potential of brand asset management for your organisation contact Chief Executive Adam Hainsworth at adam@be-thebrand.com.

Wave
Discover more CommsBuilder
On Board - Co-op Funeralcare
We are delighted to announce that Co-op Funeralcare's new bethebrand system is live. he Co-op is one of the world's largest consumer co-operatives with interests across food, funerals, insurance and legal services. Owned by millions of UK consumers, the Co-op operates 2,500 food stores, over 800 funeral homes and provides products to over 5,100 other stores.
More Insights
28 Feb 2022
CommsBuilder – How not to explode your marketing budget through the costs of communications executions.
In our continuing series examining the breadth, depth, and possibilities of how you can configure and utilise the bethebrand system, this time we are taking a look at the CommsBuilder functionality and how it creates time savings and cost benefits for marketing departments needing to work their budgets ever harder.
Read more
23 Aug 2022
Embrace DAM Configuration, rather than Damned Configuration!
In our continuing series examining the breadth, depth, and possibilities of how you can configure and utilise the bethebrand system, this time we are taking a look at configuring your digital asset management (DAM) system. There are a number of developmental routes available to building a DAM. But if you want to get it right straight away, it is much better to go straight for a provider that embraces configuration from the first conversation.
Read more
02 Feb 2021
In partnership with Aldermore
Since 2009, Aldermore Group has been backing people to fulfil life’s hopes and dreams. The Group has two operating companies; Aldermore Bank plc and MotoNovo Finance Limited. Aldermore provides financing to back UK small and medium sized enterprises (SMEs). They support investors and homebuyers with mortgage finance, while offering a dynamic online savings proposition. In March 2018, Aldermore officially became part of FirstRand, the largest financial services group in Africa by market capitalisation.
Read more
Explore bethebrand

If you would like to explore our system further, please:

or

Join our mailing list for latest bethebrand news:

Be The Brand Experience Limited, registered in England and Wales
Company number 04177329
VAT Number GB799224872
Head Office: Unit 5 Culford House, 1-7 Orsman Road, London, N1 5RA
Copyright © 2024 Be The Brand Experience Limited.
Your privacy

By clicking “Accept all cookies”, you agree that bethebrand can store cookies on your device and disclose information in accordance with our Cookie Policy.