Insight - On Board - British Business Bank

26 Nov 2020

We are delighted to announce that we have launched the new bethebrand system developed for the British Business Bank. It has been 6 months in creation and delivers a bespoke experience to meet the specific needs of the organisation. The system has been named ‘DAhL’ after the well-loved author and incorporating the initials of ‘Digital Asset Library’.

The British Business Bank is the UK’s government-owned economic development bank. Its mission is to help drive economic growth by making finance markets work better for smaller businesses - wherever they are in the UK and wherever they are on their business journey. It is currently playing an important role in helping well over 1.4m businesses across the UK access the government’s Covid-19 emergency loans schemes.

bethebrand is a HM Govt G-Cloud Supplier and supports a number of Government departments. G-Cloud is a series of framework agreements with suppliers from which public sector organisations can buy cloud computing services. 4,200 suppliers have been awarded places on the agreement with over 90% of them small and medium-sized enterprises (SMEs), like bethebrand.

Over the last three years there have been several major developments within the Bank, the result of which has required a strategic review of the its brand, value proposition, customer journeys and new web and brand architecture to reflect a much more complex organisation, targeting multiple audiences.

The Bank’s products are designed and delivered through the market in order to improve the supply of finance for UK smaller businesses. It also has a strategic objective to deliver information to those businesses, educating and raising awareness around finance options so they are encouraged and enabled to find finance best suited to their needs.

DAhL is not just there to sign off materials. It is there as a strategic control and management system to help drive campaigns and ensure brand compliance within a multi-channel, multi-partner communications and education programme. It also playing a key part in boosting cross function and organisation collaboration even further at an unprecedented time for the UK and its economy.

Along the onboarding journey we have built a really enjoyable and close working relationship with the Bank’s team. Scoping and training during lockdown is not without its challenges. but with lots of lateral and creative thinking on both sides we have delivered something very special. This has included creating a system language style and help text that are immersed in the British Business Bank brand.

It is with great pleasure that we announce that British Business Bank is on board.

Wave
Discover more CommsBuilder
Digital Asset Management Configuration for Financial Services
Imagine this: Your team is managing the feedback and review process for financial promotions through email. A single document is sent to five to a group of stakeholders for comment/review, they all provide feedback and reply to all, you now have 25 emails. More comments are made and now you have even more emails..
More Insights
26 Jun 2024
5 Essential DAM Capabilities for Managing Regulated Content Effectively
Creating and managing marketing assets in a regulated environment presents a unique set ofchallenges. The expectations of what marketing should deliver remain unchanged, but the processes needed to get content approved are often convoluted, resource intensive and slow.
22 Feb 2023
On Board – Close Brothers Asset Management
Going live just before Christmas 2022, Close Brothers Asset Management's (CBAM) new bethebrand system delivers a timely step change in digital asset management at a time of change for the company's marketing.
02 May 2023
Assets Post Sign Off – Minimising 'cross town traffic'
In our continuing series examining the possibilities of how you can configure and utilise the bethebrand system, this time we are looking at how bethebrand can help you utilise assets most effectively in terms of time and marketing resources. In other words, how you can spend less time on traffic control and more time on value creation
Explore bethebrand

If you would like to explore our system further, please:

or

Join our mailing list for latest bethebrand news:

Be The Brand Experience Limited, registered in England and Wales
Company number 04177329
VAT Number GB799224872
Head Office: Unit 5 Culford House, 1-7 Orsman Road, London, N1 5RA
Copyright © 2024 Be The Brand Experience Limited.
Your privacy

By clicking “Accept all cookies”, you agree that bethebrand can store cookies on your device and disclose information in accordance with our Cookie Policy.