Insights


Rebranding Made Easier - Another Client Win

Saturday, 15 February 2014

The parent of a long-standing client has chosen the Asset Store from be the brand experience to centralise logos, brand guidelines and other marketing materials. Self-registering all users on an as-needed basis,new functionality and ease of integration with other subsidiaries made the decision relatively simple. Full customisation of Asset Data, the powerful search engine and the ability to house virtually any type of file were key decision points as well.

Forbes 2000 financial services firm launches bethebrand

Friday, 14 June 2013

A leading savings and investments company has launched our brand asset management solution. First on board is the internal communications team who use creative templates to reduce art work costs while centralising brand collateral in an asset store and image library.

Internationally acclaimed health care provider goes live with bethebrand

Monday, 15 April 2013

Following a successful pilot project, a leading health care provider has fully deployed be the brand's marketing resource solution in the UK to bring their marketing supply chain together in one on-line collaborative work space. Marketing communications and financial promotions are streamlined with the creation, review, approval and archiving of brand and marketing assets.

Sovereign Housing go live with Cre-art

Wednesday, 22 February 2012

Sovereign Housing have implemented the Cre-art solution to help them maintain current levels of communications being generated but with a reduced resource capacity.

Communications experts are able to retain brand and tone of voice control. User created communications go through an approval loop before the solution releases unwatermarked communication items. The solution is being used to create posters, leaflets, information packs,newsletter etc.

Essex Council run Cre-art pilot

Tuesday, 16 August 2011

Essex Council are piloting Cre-art to create low cost, on brand communications for public facing events- with over 40 users involved in the pilot.

be features in the may issue of Financial Marketing Magazine

Friday, 05 May 2006

"Implementing an MRM system can greatly improve the efficiency of a company's marketing function" says Adam Hainsworth in the May Issue of Financial Marketing Magazine.

While it's fair to say that in the past financial services companies were never pioneers in brand management, over the last decade, they have done a lot to change this.
Today, successful brand building and management is vital to ensure survival.
With non financial brands entering the market and stepping up the competition, traditional financial institutes are being forced to re-examine the strengths of their own brand strategies.
In the past, banks and financial services companies spent little time and money on marketing activities. With tight regulations, they focussed attention on their traditional markets, avoiding competing on any other levels.

For the full article, please refer to the 05-05-05 edition of Marketing Magazine, issue 144.