Insights tagged with 'covid'

The past few months have been interesting times for us all. As a SaaS business we consider ourselves very fortunate to have sailed so smoothly through what are choppy waters for so many. We set out from the ‘get go’ to be there at every step for our clients, who have had the immense challenges of instant remote working to master.

We have heard more than a few times from clients how bethebrand has played a key role in their transition to remote working. Also, many companies that we had been talking to prior to lockdown quickly accelerated their implementation schedule and we have also been adding new departments within existing clients’ systems on a very frequent basis.

Removed from an office environment it can become rapidly clear how much marketing might have been kept moving by personal interaction. But when you can no longer wander up to someone’s desk and ask for a favour to undertake an urgent signoff, everything must be driven by an utterly robust process. bethebrand allowed our clients to have that box ticked so they could get moving quickly onto the job at hand.

bethebrand offers clients ‘one place of truth’, namely the Asset Store. In there is every live document with the current correct version - forever essential during an audit, but absolutely vital in a pandemic.

By utilising the system’s comprehensive search functions, clients were able to quickly identify all the changes required. That has been no small task, with as many as 70% of documents needing some form of change.

That cannot all happen at once and needs project management. The system stepped up here as well, enabling teams to work together, traffic jobs with efficiency and keep everyone informed as to what was going on in a very live environment.

Without the proverbial ‘watercooler meeting’, managers needed a new and solid way to know what was going on. Over time we have built up an extensive collection of over 50 standard reports within bethebrand. We have seen a sharp uptick in the usage of these reports as managers help their teams perform the best they possibly can in the circumstances.

Those circumstances we just mentioned have been extensive and intrusive for many. Families in one place, home working and home schooling simultaneously, is very hard. By empowering flexible working, bethebrand has allowed team members to hand over the baton without the ‘straight jacket’ of 9 to 5.

Though this is all far from over, we have all recently been able to enjoy glimpses of our normal lives. But there is no doubt that we have all been thoroughly ‘stress tested’ and we are bracing ourselves for more.

What ‘business as (un)usual’ has achieved for bethebrand is deliver probably the most extensive stress test anyone could have devised for it.

We are delighted to say it has come up trumps.