Insights


Autumn 2020 code release

Saturday, 01 August 2020

  • Enhanced search capability - predictive search words, As soon as you start to type in the Asset Store Search Box, the system shows you the 6 most popular recently searched keywords that contain the text you have typed.
  • Reports email instructions - Clients can now manage the preface of any report as part of subscription email content text. Ability to give clear instruction to the end user.
  • Mark-up tool enhanced - To make it easier for reviewers in multi-asset workflows, we have added a new “Review Next Asset” button within the Mark Up Tool.

Scottish Life integrates Print Management module into ComStore

Friday, 01 January 2010

Scottish Life has recently added full Print Management functionality into ComStore (the name for their customised PhinPro system developed by be the brand experience).

As of November 2009 all print quotes and orders are now managed through ComStore. Users can submit print quote requests to the Scottish Life’s print management company, who provide the quote back through ComStore for approval and audit ability of the end to end process. Print specifications for each item type have been predefined and are automatically pulled into the quote request to ensure consistency of print outputs.

Integrated reports provide a quick overview of total print cost in any given period including information on order originators, chosen printer and cost centres.

Liz Thompson, Scottish Life’s Marketing Compliance Officer comments: "The functionality is straightforward and easy to use and has enabled us to successfully standardise and streamline our print order process."

'Newsletter' Functionality is now live with Prudential Insight

Wednesday, 25 November 2009

Prudential's Insight Team send out a newsletter each week detailing the latest market research items (i.e. assets) that have been added to ‘The Hub’ (the name they give to their system). Previously this would have involved writing an email, downloading files from The Hub and sending them out with the email, which was not only time consuming for the writer but also required sending sizeable attachments.

The new functionality allows selected users logged into The Hub to create a branded newsletter with editable text fields (heading, introduction etc), the ability to select which items of research should appear within the newsletter (including certain metadata) and email this out to distribution lists. The branded email that is received then contains the entered text and the research item details along with a link to download the item directly from the Research Library (Asset Store).

The result is a simple, streamlined newsletter that provides consistency and saves both time and precious inbox space.

If the Newsletter functionality sounds ideal for your be the brand solution, please contact your Account Manager for more information.

Treating Customers Fairly (TCF) & Co-operative Financial Services

Tuesday, 08 September 2009

Co-operative Financial Services have just gone live with the latest upgrade (version 1.8) of their "alf" system.

The main additions were adding functionality to automatically inform relevant channels whenever a new or updated item goes live and also further enhancing the suite of TCF reports taking the total number of customized TCF reports to 10.

Version 1 of Print Manager module released

Monday, 16 March 2009

Available to both PhinPro and Brand Asset Management users we released our Print Management module this month. The modules manages the print request, briefing, quotation request, response and ordering process. This expands the scope of both solutions to incorporate the print procurement and stock ordering.

Launch of PhinPro, our Financial Promotion lifecycle management solution for Financial Services

Monday, 12 January 2009

PhinPro (Phinancial Promotion) is an off-the-shelf, configurable version of our Marketing Resource Management solution customised specifically for Financial Services. Operating in a highly regulated environment demands standardised, compliant and efficient process; Directors need to confidence that the Financial Promotion lifecycle is being effectively managed to minimise risk exposure.

We have embedded our extensive experience in delivering marketing resource management solutions to the FS sector in PhinPro. PhinPro provides a rapidly deployable solution delivered on a Software-as-a-Service (SaaS) basis.

Contact Adam Hainsworth (Link to contacts page) to find out more.

A marketing services tool that has already proved itself invaluable

Wednesday, 18 June 2008

One of the UK's leading investment management firms has selected be the brand experience to provide them with a customised marketing resource management solution.

The system, (which Baillie Gifford have called 'M&RS'), provides a robust, transparent and auditable process for managing the creation and use of marketing communications, and features a centralised asset store with comprehensive version history and access controls. It is also designed to assist in the compliance with FSA regulations during the internal approval process.

MKey anticipated benefits include efficiency savings, reduced lead times, faster signoff, less document iteration, and, to help comply with FSA requirements a more robust and easily accessible audit trail. It is also expected to increase the utilisation of brand assets, and to reduce the costs associated with creating and updating them.

The system went live in August 2007 following a speedy four-week deployment. This involved scoping, testing and user training - all in quick succession.

"Baillie Gifford's approach to system scooping and deployment enabled them to realise the benefits of their MRM system very quickly. Working with them is a pleasure."

Jes Ongley,COO,be the brand experience

"The new M&RS system brings internal and external stakeholders together under one fully electronic web- based system. This allows marketing communications to be coordinated much more efficiently. It’s a paperless environment which provides a full and complete audit trail. MI functionality allows managers to know exactly where a project is at any point in time and it also allows us to have a tighter control over when communications need to be updated. The system has already proved itself an invaluable marketing services tool."

Stuart Conlan, Marketing Services Manager, Baillie Gifford & Co

About Baillie Gifford & Co

Baillie Gifford & Co is one of the UK's leading independently owned investment management firms, managing investments globally for pension funds, institutions, charities and retail investors. As of 31 September 2007, Baillie Gifford & Co had more than £54 billion of funds under management and advice. Baillie Gifford & Co has developed its reputation through combining experience, enthusiasm and sound judgement.

About be the brand experience

be the brand experience is a leading provider of Marketing Resource Management technology (MRM). Be the brand experience enables clients to achieve more by developing effective, affordable custom-built technology solutions that empower users to better manage marketing workflows, brand assets and suppliers, resulting in lower costs, lower lead times and greater brand consistency and compliance. For more information, please contact info@be-thebrand.com.

be the brand experience continues to demonstrate its thought leadership in MRM.

Saturday, 17 November 2007

As brands are becoming more aware of the need become sustainable the scope of Marketing Resource Management systems needs to expand to consider the footprint of resources that are used in marketing. As the link between the consumer and production marketeers need to both incorporate sustainability into their brand message and ensure they work in a way that minimises the footprint of marketing activites.

be the brand experience has deepened the functionality within the MRM solution to incorporate sustainability gateways into workfow processes.

In a separate venture with Clownfish Marketing we are launching Noughtilus llp; a solution focussed on enabling marketeers to evalute the social, environmental and ethical impact of channel marketing activities.

be the brand experience has supported the initial phase of the recently launched AchieveZero. AchieveZero is a WOM (Word of Mouth) concept focussed on creating a community of people who want to support businesses that have committed to a sustainable future through changing their purchasing pattern (and influencing their friends and colleagues).

Fur further information on be the brand experience's leadership in marketing automation please contact us.

Prudential Expands use of Prustore beyond Marketing

Saturday, 15 July 2006

After 12 months of running their marketing literature creation and sign off processes, and storing all materials via Prustore, Prudential are now rolling out Prustore to other areas of the business - thus further increasing its benefits. Over 9,000 projects (each equating to creating or updating a piece of literature or web page) have been run so far with a full audit trail of approvals easily accessible as per FSA requirements.

First to come on board was PruHealth (a joint venture with Discovery - a South African company) who went live in March 2006 after a short proof of concept. Where necessary, Prustore has been tweaked to accommodate variations in their workflow process.

The Customer Response Unit (CRU) went live in May and use Prustore to store, access and update all templates of all customer facing letters and post sale support.

Customer Services are likely to be the next area of the business to begin using Prustore and are currently going through the scoping process to agree their exact needs and required processes.