Insights


Forbes 2000 financial services firm launches bethebrand

Friday, 14 June 2013

A leading savings and investments company has launched our brand asset management solution. First on board is the internal communications team who use creative templates to reduce art work costs while centralising brand collateral in an asset store and image library.

Internationally acclaimed health care provider goes live with bethebrand

Monday, 15 April 2013

Following a successful pilot project, a leading health care provider has fully deployed be the brand's marketing resource solution in the UK to bring their marketing supply chain together in one on-line collaborative work space. Marketing communications and financial promotions are streamlined with the creation, review, approval and archiving of brand and marketing assets.

Sovereign Housing go live with Cre-art

Wednesday, 22 February 2012

Sovereign Housing have implemented the Cre-art solution to help them maintain current levels of communications being generated but with a reduced resource capacity.

Communications experts are able to retain brand and tone of voice control. User created communications go through an approval loop before the solution releases unwatermarked communication items. The solution is being used to create posters, leaflets, information packs,newsletter etc.

Essex Council run Cre-art pilot

Tuesday, 16 August 2011

Essex Council are piloting Cre-art to create low cost, on brand communications for public facing events- with over 40 users involved in the pilot.

Environment Agency solution pays for itself in less than six months

Monday, 10 November 2008

We must review our pricing structure; after the first year of use the Environment Agency have reported back that the solution paid for itself in less than six months of use. Great news, especially as the value generated will only increase as the system beds in and use increases.

A ground-breaking new design service

Wednesday, 19 March 2008

StudioBe is a ground-breaking new design service based on a technology that streamlines and automates much of the non-creative side of design agency work. The technology produces a wide range of quality post-concept communications materials quickly and efficiently, providing you with a far superior return on your investment than conventional alternatives.

This technology based creative production service has been created in response to the accelerating trend of disaggregation of creative services. StudioBe saves time and money by looking specifically at post-concept tactical design and communications work, and tackling it efficiently from an automated mass-customisation perspective.

How it works:

Typically, your lead agency develops your campaign/brand concept
We create live, flexible templates according to standard brand guidelines
This enables us to produce a wide range of custom-built professional branded communications materials quickly and efficiently
Our software manages the development and approval process according to your unique business model
All costs, activities and mark up comments are tracked and recorded – increasing clarity and rendering each project fully transparent and auditable
Benefits:

You pay a single flat rate with no hidden extras
You avoid paying premium rates for simple day-to-day tactical design work
We support your creative team, taking the strain of the mundane off their hands and enabling them to focus their talents on more creative work-streams
You reduce communication lead-times, increase your communication turnaround and drastically improve your ability to meet and exceed your communications objectives
About be the brand experience

be the brand experience is a leading provider of Marketing Resource Management technology (MRM). be the brand experience enables clients to achieve more by developing effective, affordable custom-built technology solutions that empower users to better manage marketing workflows, brand assets and suppliers, resulting in lower costs, lower lead times and greater brand consistency and compliance. For more information, please contact info@be-thebrand.com.

Environment Agency goes live with be MRM solution

Friday, 16 November 2007

The leading public body for protecting and improving the environment in England and Wales has selected be the brand experience to create and deploy a centralised online brand asset management solution across their supply chain. The system will not only manage the development and use of key brand resources, but will also empower people to generate brand consistent marketing materials using templates.

Key benefits of the system include reducing the costs associated with developing and updating brand assets, increasing the utilisation of and value realised from key brand resources, and strengthening brand consistency. It will also free up design resources to focus on more creative tasks. From October 2007, a user base exceeding two hundred have been using the system with great success.

"We are excited that the Environment Agency selected us after a comprehensive competitor review. They are a fantastic client and we are very much looking forward to working together"

Adam Hainsworth (CEO), Be the Brand Experience

"Our Brand Bank system is a fantastic way to manage our brand. It means that our assets are up-to-the-minute and everyone works to the same standards. And our templates make for flexible, easy and cost-effective communications."

Margaret Gladstone, The Environment Agency

Who is the Environment Agency?

The Environment Agency is the leading public body for protecting and improving the environment in England and Wales. They work to ensure that the environment is looked after by everyone, so that tomorrow's generations inherit a cleaner, healthier world.

News HTML CommsBuilder extension

Tuesday, 12 September 2006

January 2007: be the brand experience have enhanced the CommsBuilder module, to allow end users to easily create professional, personalised HTML communications via customised pre-loaded design templates. The user needs no HTML skills or knowledge what-so-ever.

Templates have fixed place-holders built-in, which gives marketers the freedom to insert images, text, links or imbed video. These placeholders give great flexibility in design, but always adhere to brand guidelines specified during the creation of the template. Additional features include being able to easily hyper link the reader/recipient to on-page or external destination.

The templates link to a central database (the Asset Store), where all approved images are kept. In addition, users can also be allowed to add images from their local directories.

The HTML extension builds on the current (print) CommsBuilder functionality, with its easy to use interface, and can be linked to your existing e-communication distribution engine - drastically cutting the cost of creating and re-working e-communications.

The HTML CommsBuilder is currently in beta testing and will be live in the first quarter of 2007.

UIA deploys a customised Marketing Resource Management solution.

Friday, 23 June 2006

UIA has deployed a new customised marketing resource management solution to improve marketing efficiency and help keep marketing campaigns in line with financial regulations. The deal was signed with be the brand experience, a services provider firm.

Brandstore will enable UIA to co-ordinate direct mail, advertising and digital marketing campaigns, improve approval processes and keep complete, easily accessible, electronic audit trails for regulatory compliance purposes.

"We were impressed with the functionality of be the brand's MRM solution," said Damian Reilly, head of marketing at UIA. "The tool gives us the ability to electronically co-ordinate all parties involved in the marketing campaign process...

To read the full story, please register HERE (http://www.postmagazine.co.uk/public/showPage.html?page=post_breakingnews_story&tempPageName=334443) to continue.