Insights


Famous name joins the be the brand stable

Tuesday, 14 August 2018

One of the best known names in UK life assurance with an illustrious history is the latest new client to deploy be the brand experience's software to help manage their financial promotions and compliance activities - bringing a nearly 200 year old insurance brand back to life.

Competitive tender win

Thursday, 19 July 2018

We are pleased to announce that we have been selected by a UK government department following a competitive tender process - more news to follow as deployments complete.

First Irish client

Wednesday, 06 June 2018

Be the brand experience are delighted to now have our first client in the Emerald isle. The specialist solutions provider in the European insurance & reinsurance market has just gone live following a speedy 10 week deployment process.

New Client live

Wednesday, 07 February 2018

We are very excited that the UK business of a major American insurer specialising in employee benefits have selected & deployed be the brand experience's configured platform to support their compliance and regulatory activities.

New Client live

Tuesday, 05 September 2017

After a successful configuration and training we are pleased to welcome another mutual to our list of live clients. This top 5 Building Society has selected be the brand experience as the platform to manage their financial promotions lifecycle on and we look forward to becoming an integral part their marketing and compliance activities.

MHRA uses G-Cloud to purchase Workflows and Asset Store

Thursday, 16 March 2017

Be the brand experience welcomes their latest client with The Medicines & Health product Regulatory Agency (MHRA). Joining our growing group of clients in the public sector, MHRA will use bethebrand for the storage and access of all marketing assets as well as workflow approvals.

MHRA procured be the brand's Digital Asset Library and Workflows tools through the G-Cloud framework. After a thorough search through the Digital Marketplace, MHRA selected Bethebrand to meet their requirements for a digital asset library and marketing workflow approvals. A quick deployment followed with MHRA going live a short few months later.

The G-Cloud framework can be used by organisations across the UK public sector including central government, local government, health, education, devolved administrations, emergency services, defence and not-for-profit organisations.

Be the brand offers Digital Asset Management (Asset Store/Library), Workflow Management and CommsBuilder Templates through this agreement. The Crown Commercial Service (CCS) works with both departments and organisations across the whole of the public sector to ensure maximum value is extracted from every commercial relationship and improve the quality of service delivery. The CCS goal is to become the "go-to" place for expert commercial and procurement services.

Another new client for be the brand

Thursday, 09 June 2016

Be the brand are pleased to announce that another Edinburgh based Financial Services provider has selected bethebrand to automate the management of their Financial Promotions asset lifecycle. Our digital asset store and workflow automation capability provides them with a cost effective, scalable and agile solution which will be up and running in a few short months.

To learn more, get in touch with us today!

Financial Adviser network chooses be the brand for financial promotions

Wednesday, 15 July 2015

One of the largest financial advice networks in the UK has selected be the brand to help manage their advisers’ financial promotions. A different approach than the standard financial services client, they had an extra workflow configured to allow advisers to upload their marketing promotions for review and approval. The corporate office financial promotions team are alerted to review / approve upon submission. There are different SLAs for different tiers and all progress is quickly available on-line with user-specific dashboards.

Be the brand configured an extra work flow to meet the specific requirements for this process while still allowing other users to operate a standard workflow for internal, corporate use. The integrity of the core functionality is maintained for both sides of the operation and transparency for all workflows remains intact.

Contact us today for a quick chat or an on-line demo. See how we can help streamline your financial promotions process.

Award winning pensions provider selects bethebrand

Friday, 01 May 2015

An award winning pensions provider has selected and gone live with bethebrand, our automated work flow / financial promotions software solution. With auto-enrolment deadlines fast approaching, this pensions provider elected to centralise their marketing processes for more efficient and transparent reviews and approvals. In under 4 months bethebrand was configured, deployed, users were trained and the system went live. With a Defaqto 5 Star Rating in auto-enrolment, we are proud to welcome them as another member of our elite client base. To find out how bethebrand can help you, please Contact us or ring us on 020 7199 0369.

Automotive client deploys bethebrand in 4 months

Thursday, 27 November 2014

From kick-off through to UAT and going live - 4 months flat. Our newest client has deployed bethebrand during one of their busiest seasons. Three core marketing teams, various external agencies and a complex corporate structure made this an especially quick turnaround. An intense penetration test performed by their Global IT department was done and our newest client is off and running with bethebrand. Another happy client on the books.

bethebrand Tops the Selection Process for Another Client Win

Monday, 11 August 2014

A global leader in customer engagement and loyalty solutions has selected bethebrand to create and deliver products and services that strengthen brand relationships and increase overall customer profitability. Helping clients across a broad range of sectors, this outsourcing client will use bethebrand to manage all of their clients' financial promotions. By managing compliance, legal and marketing stakeholders early in the workflow, the asset can be sent to their client for approval after all internal comments have been incorporated. A full audit trail is maintained which streamlines communications for all parties. Another big win for bethebrand ! With over 1,200 employees offering services in 17 countries, this is a great start to a long-term relationship.

Client Win - Another leading Fund Manager selects bethebrand

Thursday, 24 July 2014

Our latest client has operations in London, Dundee and Aberdeen. With two legal entities and one central in-house creative team, segregation of duties and full audit trails were key factors in selection. The on-line Dashboard shows a personalised view of tasks currently outstanding and a few clicks shows the entire workflow - tasks, people / teams assigned, expected completion dates, etc. Traffic managing becomes easy with the Re-Assign function to keep the workflows as streamlined as possible. As the first new client on Version 2, they are keeping our marketing momentum at the forefront and our software cutting edge.

New Insurance Client

Friday, 15 November 2013

Another Financial Services client win as a leading UK insurance provider selects bethebrand. With a large base of existing clients and an aggressive growth prediction, the need for a streamlined marketing tool was paramount. The centralised approach helps to ensure that creative, stakeholder, legal and compliance teams can easily integrate the brief, review, approval and publishing of all marketing materials, including customer facing letters and client proposals.

Internationally acclaimed health care provider goes live with bethebrand

Monday, 15 April 2013

Following a successful pilot project, a leading health care provider has fully deployed be the brand's marketing resource solution in the UK to bring their marketing supply chain together in one on-line collaborative work space. Marketing communications and financial promotions are streamlined with the creation, review, approval and archiving of brand and marketing assets.

UK annuity firm goes live with financial promotions and brand asset solution

Thursday, 28 March 2013

A leading UK annuity provider has gone live with bethebrand. As a marketing resource management tool, the solution centralises all marketing collateral on-line, manages the asset life cycle, reviews and approvals. Automating next review dates, version control and archiving for financial promotions delivers speed and control.

Citrix rolls out OneBrand solution to Citrix Online

Wednesday, 12 September 2012

After an external, independent review of brand asset management solutions, Citrix has rolled out OneBrand to Citrix Online. Migrating to the new asset store allowed them to rapidly configure an extension of the existing solution for this division.

Discovery goes live

Tuesday, 15 November 2011

After a rapid deployment and some intensive training sessions in Johannesburg the South African global financial services disruptor, Discovery, is now live using.

September 2011 - New Deployment live

Tuesday, 20 September 2011

Our latest deployment, at a leading UK Financial Service challenger brand, has been completed with a successful launch.

December 2010 - Dunnhumby live!

Wednesday, 15 December 2010

Great news, be it a little late; Dunnhumby are now live using the system to manage the digital content creation and delivery.

Scottish Life – a division of Royal London go live with PhinPro

Monday, 18 May 2009

Scottish Life have become the latest leading player in the financial services sector to select be the brand experience as their partner for deploying a Financial Promotion lifecycle management system.

This further cements our position as clear market leaders in the provision of Marketing Resource Management (MRM) technology to the UK Financial Services industry

Case study to follow.

National Savings & Investments goes live with PhinPro

Monday, 20 April 2009

National Savings & Investments goes live with PhinPro, our Financial Promotion lifecycle management system.

National Savings & Investments also adds to our expanding list of Government credentials with the Environment Agency already having been live for over a year; reflecting our ability to offer demonstrable benefits to Government clients.

Case study to follow.

PhinPro launch success as with 3 new client wins

Monday, 16 February 2009

Following the launch of our PhinPro product we are pleased to have ended 2008 on a high with three new client wins in December. The clients continue to demonstrate that PhinPro is the strongest marketing automation solution for Financial Services. All three wins followed extensive tender processes during which we were evaluated against others; and won.

Further details will be released during 2009.

Launch of PhinPro, our Financial Promotion lifecycle management solution for Financial Services

Monday, 12 January 2009

PhinPro (Phinancial Promotion) is an off-the-shelf, configurable version of our Marketing Resource Management solution customised specifically for Financial Services. Operating in a highly regulated environment demands standardised, compliant and efficient process; Directors need to confidence that the Financial Promotion lifecycle is being effectively managed to minimise risk exposure.

We have embedded our extensive experience in delivering marketing resource management solutions to the FS sector in PhinPro. PhinPro provides a rapidly deployable solution delivered on a Software-as-a-Service (SaaS) basis.

Contact Adam Hainsworth (Link to contacts page) to find out more.

be the brand experience is chosen by the UK's market leader in ethical FS products

Tuesday, 21 October 2008

The UK's leading ethical financial services group has selected be the brand experience to create and deploy a large-scale marketing resource management system. The customised system (alf), caters for Co-operative Bank, Co-operative Insurance and Smile Bank, and provides a robust and auditable process for managing the development and use ofall marketing materials. The system is customised to suit the size and complexity of CFS’s organisational processes and supply chain, and also includes a centralised asset store from which the latest versions of all marketing materials can be accessed.

The system places a particular emphasis on ensuring compliance with FSA regulations during the approval process, and key anticipated benefits include greater control and visibility, reduced lead times, faster signoff and less document circulation. Other benefits result from increasing the value realised from brand assets, and reducing the costs associated with creating and updating them.

CFS has recently undergone a large restructure and alf is a key part of their new way of working. The transformation was a collaborative effort involving a number of parties, including be the brand experience.

be the brand experience provided full training for all users, who ranged from Compliance and Marketing to Legal, Technical and Business Management. be also successfully integrated multiple design and print agencies into the final solution and had them fully trained prior to going live. The system was successfully launched late February 2008, following a well-executed pilot run.

"We are delighted that CFS chose be the brand experience to help them manage the process for creating, approving and storing their marketing and communications materials and we are proud to be working with the market leader in ethical FS products"

Jes Ongley, be the brand experience

About Co-operative Financial Services (CFS)

With some 6.5 million customers, Co-operative Financial Services (CFS) is a leading provider of car insurance, mortgages, current accounts, home and contents insurance, credit cards, life assurance, personal loan and pensions. CFS was formed in 2002 to bring The Co-operative Bank, Smile and the Co-operative Insurance Society (CIS) together, and has developed a reputation for providing quality products and services and leading the way on ethics and the environment.

About be the brand experience

Be the brand experience is a leading provider of Marketing Resource Management technology (MRM). Be the brand experience enables clients to achieve more by developing effective, affordable custom-built technology solutions that empower users to better manage marketing workflows, brand assets and suppliers, resulting in lower costs, lower lead times and greater brand consistency and compliance. For more information, please contact info@be-thebrand.com.

A fantastic new tool that makes collaborative document reviewing a breeze!

Wednesday, 17 September 2008

be the brand experience has just launched a powerful new tool that revolutionises the way document owners interact with their colleagues during the reviewing process. The solution emerged out of be’s extensive experience of reviewing processes in a number of blue-chip client organisations, and not only ensures that the right people are involved at each stage, but also captures their comments in a simple and collaborative online environment. The final document is only made available after having been approved by all stakeholders.

Early uptake amongst a number of be’s existing clients has confirmed that the tool is able to significantly reduce the number of times documents need to be circulated, freeing up valuable time and resources within client organisations.

Main Features:

- Collaborative reviewing – allows reviewing to take place in a simple collaborative online environment

- Full comment history - captures all comments in full

- Enables rapid creation of agency brief

Recent Client Highlights

- "Removes need for every system user to have Adobe Acrobat in full, which greatly reduces our Adobe licensing fees"

- "Process efficiencies – no need to collate all comments from different reviewers into a single document, (saves project manager huge amount of time and effort)"

- Reduced number of document circulations saves effort and reduces lead times”

For more information, or to take advantage of this fantastic new solution, contact your client services manager now, or email us at info@be-thebrand.com.

About be the brand experience

be the brand experience is a leading provider of Marketing Resource Management technology (MRM). be the brand experience enables clients to achieve more by developing effective, affordable custom-built technology solutions that empower users to better manage marketing workflows, brand assets and suppliers, resulting in lower costs, lower lead times and greater brand consistency and compliance. For more information, please contact info@be-thebrand.com.

A marketing services tool that has already proved itself invaluable

Wednesday, 18 June 2008

One of the UK's leading investment management firms has selected be the brand experience to provide them with a customised marketing resource management solution.

The system, (which Baillie Gifford have called 'M&RS'), provides a robust, transparent and auditable process for managing the creation and use of marketing communications, and features a centralised asset store with comprehensive version history and access controls. It is also designed to assist in the compliance with FSA regulations during the internal approval process.

MKey anticipated benefits include efficiency savings, reduced lead times, faster signoff, less document iteration, and, to help comply with FSA requirements a more robust and easily accessible audit trail. It is also expected to increase the utilisation of brand assets, and to reduce the costs associated with creating and updating them.

The system went live in August 2007 following a speedy four-week deployment. This involved scoping, testing and user training - all in quick succession.

"Baillie Gifford's approach to system scooping and deployment enabled them to realise the benefits of their MRM system very quickly. Working with them is a pleasure."

Jes Ongley,COO,be the brand experience

"The new M&RS system brings internal and external stakeholders together under one fully electronic web- based system. This allows marketing communications to be coordinated much more efficiently. It’s a paperless environment which provides a full and complete audit trail. MI functionality allows managers to know exactly where a project is at any point in time and it also allows us to have a tighter control over when communications need to be updated. The system has already proved itself an invaluable marketing services tool."

Stuart Conlan, Marketing Services Manager, Baillie Gifford & Co

About Baillie Gifford & Co

Baillie Gifford & Co is one of the UK's leading independently owned investment management firms, managing investments globally for pension funds, institutions, charities and retail investors. As of 31 September 2007, Baillie Gifford & Co had more than £54 billion of funds under management and advice. Baillie Gifford & Co has developed its reputation through combining experience, enthusiasm and sound judgement.

About be the brand experience

be the brand experience is a leading provider of Marketing Resource Management technology (MRM). Be the brand experience enables clients to achieve more by developing effective, affordable custom-built technology solutions that empower users to better manage marketing workflows, brand assets and suppliers, resulting in lower costs, lower lead times and greater brand consistency and compliance. For more information, please contact info@be-thebrand.com.

A ground-breaking new design service

Wednesday, 19 March 2008

StudioBe is a ground-breaking new design service based on a technology that streamlines and automates much of the non-creative side of design agency work. The technology produces a wide range of quality post-concept communications materials quickly and efficiently, providing you with a far superior return on your investment than conventional alternatives.

This technology based creative production service has been created in response to the accelerating trend of disaggregation of creative services. StudioBe saves time and money by looking specifically at post-concept tactical design and communications work, and tackling it efficiently from an automated mass-customisation perspective.

How it works:

Typically, your lead agency develops your campaign/brand concept
We create live, flexible templates according to standard brand guidelines
This enables us to produce a wide range of custom-built professional branded communications materials quickly and efficiently
Our software manages the development and approval process according to your unique business model
All costs, activities and mark up comments are tracked and recorded – increasing clarity and rendering each project fully transparent and auditable
Benefits:

You pay a single flat rate with no hidden extras
You avoid paying premium rates for simple day-to-day tactical design work
We support your creative team, taking the strain of the mundane off their hands and enabling them to focus their talents on more creative work-streams
You reduce communication lead-times, increase your communication turnaround and drastically improve your ability to meet and exceed your communications objectives
About be the brand experience

be the brand experience is a leading provider of Marketing Resource Management technology (MRM). be the brand experience enables clients to achieve more by developing effective, affordable custom-built technology solutions that empower users to better manage marketing workflows, brand assets and suppliers, resulting in lower costs, lower lead times and greater brand consistency and compliance. For more information, please contact info@be-thebrand.com.

be the brand experience continues to demonstrate its thought leadership in MRM.

Saturday, 17 November 2007

As brands are becoming more aware of the need become sustainable the scope of Marketing Resource Management systems needs to expand to consider the footprint of resources that are used in marketing. As the link between the consumer and production marketeers need to both incorporate sustainability into their brand message and ensure they work in a way that minimises the footprint of marketing activites.

be the brand experience has deepened the functionality within the MRM solution to incorporate sustainability gateways into workfow processes.

In a separate venture with Clownfish Marketing we are launching Noughtilus llp; a solution focussed on enabling marketeers to evalute the social, environmental and ethical impact of channel marketing activities.

be the brand experience has supported the initial phase of the recently launched AchieveZero. AchieveZero is a WOM (Word of Mouth) concept focussed on creating a community of people who want to support businesses that have committed to a sustainable future through changing their purchasing pattern (and influencing their friends and colleagues).

Fur further information on be the brand experience's leadership in marketing automation please contact us.

Environment Agency goes live with be MRM solution

Friday, 16 November 2007

The leading public body for protecting and improving the environment in England and Wales has selected be the brand experience to create and deploy a centralised online brand asset management solution across their supply chain. The system will not only manage the development and use of key brand resources, but will also empower people to generate brand consistent marketing materials using templates.

Key benefits of the system include reducing the costs associated with developing and updating brand assets, increasing the utilisation of and value realised from key brand resources, and strengthening brand consistency. It will also free up design resources to focus on more creative tasks. From October 2007, a user base exceeding two hundred have been using the system with great success.

"We are excited that the Environment Agency selected us after a comprehensive competitor review. They are a fantastic client and we are very much looking forward to working together"

Adam Hainsworth (CEO), Be the Brand Experience

"Our Brand Bank system is a fantastic way to manage our brand. It means that our assets are up-to-the-minute and everyone works to the same standards. And our templates make for flexible, easy and cost-effective communications."

Margaret Gladstone, The Environment Agency

Who is the Environment Agency?

The Environment Agency is the leading public body for protecting and improving the environment in England and Wales. They work to ensure that the environment is looked after by everyone, so that tomorrow's generations inherit a cleaner, healthier world.

Prudential Expands use of Prustore beyond Marketing

Saturday, 15 July 2006

After 12 months of running their marketing literature creation and sign off processes, and storing all materials via Prustore, Prudential are now rolling out Prustore to other areas of the business - thus further increasing its benefits. Over 9,000 projects (each equating to creating or updating a piece of literature or web page) have been run so far with a full audit trail of approvals easily accessible as per FSA requirements.

First to come on board was PruHealth (a joint venture with Discovery - a South African company) who went live in March 2006 after a short proof of concept. Where necessary, Prustore has been tweaked to accommodate variations in their workflow process.

The Customer Response Unit (CRU) went live in May and use Prustore to store, access and update all templates of all customer facing letters and post sale support.

Customer Services are likely to be the next area of the business to begin using Prustore and are currently going through the scoping process to agree their exact needs and required processes.

UIA deploys a customised Marketing Resource Management solution.

Friday, 23 June 2006

UIA has deployed a new customised marketing resource management solution to improve marketing efficiency and help keep marketing campaigns in line with financial regulations. The deal was signed with be the brand experience, a services provider firm.

Brandstore will enable UIA to co-ordinate direct mail, advertising and digital marketing campaigns, improve approval processes and keep complete, easily accessible, electronic audit trails for regulatory compliance purposes.

"We were impressed with the functionality of be the brand's MRM solution," said Damian Reilly, head of marketing at UIA. "The tool gives us the ability to electronically co-ordinate all parties involved in the marketing campaign process...

To read the full story, please register HERE (http://www.postmagazine.co.uk/public/showPage.html?page=post_breakingnews_story&tempPageName=334443) to continue.

be launches a tailor made MRM toolkit for Financial Services industry

Monday, 24 April 2006

be the brand experience launches a tailor made MRM toolkit for Financial Services Industry

be the brand experience have released their latest industry customised solution. The unique challenges faced by marketers, compliance officers and agencies in the Financial Services (FS) market require an MRM solution that manages the financial promotion literature creation and approval process, automates the job-bag/ archiving process and manages item availability/ withdrawal dates. Automating the literature approval across multiple locations delivers reduced cycle time increased visibility. The solution also captures all approvals and sign off given for items - providing a comprehensive audit trail to help meet FSA guidelines.

With the Financial Services MRM toolkit, FS clients will be closer to having an off-the-shelf MRM solution that meets their industry needs without requiring significant customisation during the deployment; reducing the time and cost of set-up and deployment compared to starting with a vanilla MRM solution.

With Prudential UK, UIA and Winterthur live as well as 2 other top 10 FS providers in deployment and other large UK Financial Services clients in the pipeline, be the brand experience has established its credentials providing a market beating MRM solution within the FS sector.

Please contact busdev@be-thebrand.com for further information on our various off the shelf toolkits and customised solutions.