Insight - The People’s DAM at People's Partnership

04 Nov 2021

People's Partnership offers a great example of one particular capability of the bethebrand suite, to provide a sophisticated, mass, document management system.

People's Partnership Group is a not-for-profit organisation established in 1942 by unions and federations with the intention of providing financial products for the construction industry. Construction workers, who tended to move jobs frequently, needed a way to build up holiday pay.

Its first scheme was simple but effective for workers, and hassle-free for employers. Every week, a construction worker would buy a stamp to stick on a card. They could then cash in the card to give themselves money to live on when they took a holiday. Over time, construction workers needed more than just a holiday pay scheme. People's Partnership created more financial products and substantially grew its membership.

Today People's Partnership is perhaps best known for The People's Pension, a leading workplace pension scheme with more than five million pension savers from over 95,000 employers and £16 billion assets under management.

In 2015, People's Partnership started a project to find a system to manage the approval and storage of its communication assets.. A thorough examination of the market led to detailed discussions with bethebrand and its appointment.

Nicknamed DAS (Digital Approval System), People's Partnership's bethebrand system incorporates tiered access across the organisation. Amongst the People's Partnership user base are a core of internal trainers and superusers. This allows the organisation the freedom and flexibility to expand, train and develop its user base as required, whilst having a core team of senior system ‘ambassadors' fully supported by the bethebrand team. This integrated and cascaded to training and support is both highly cost effective and operationally effective for People's Partnership.

The sophistication and size of the operational communications to five million savers is vast. It allows People's Partnership the convenience of a single pan-organisational system to safely store all customer communications across every channel.

The system's document management functionality is configurated precisely to People's Partnership's requirements. It is combined with full audit trail and approval functionality that allows users from right across the business, not just marketing, to collaborate, create, comply and control an intricate web of customer communications.

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