Insight - bethebrand acquisition

05 Jun 2024

We are delighted to announce that be the brand experience has, as of this 30 May 2024, been acquired by Software Circle plc, an AIM market listed UK based acquirer of vertical market software businesses.

Software Circle plc have a buy and hold strategy for the software businesses they acquire so its business as usual in terms of how we work and client applications are managed, supported and developed.

Adam Hainsworth, Managing Director and a shareholder, will remain with the business for 12 months to oversee the transition. The other two shareholders, Guy Hainsworth and Jes Ongley, will continue to lead the team of thirteen staff.

Gavin Cockerill, CEO said: 'The acquisition of Be The Brand is the second in our Professional Services vertical, focused within the finance sector. It meets our acquisition criteria very well and we're delighted to welcome the team to the group. We're very much looking forward to working with them and driving the business forward.'

Adam Hainsworth commented: 'Having developed and grown the business over 20 years alongside Guy and Jes, it was crucial to find the right owners once I had decided to step back. We spoke with Software Circle over an extended period, getting to know their culture and modus operandi. We're confident we've found the right home for Guy, Jes and the rest of the team to thrive in and continue to develop our best in class solution for our clients.'

Please do not hesitate to contact Jes, Adam or Guy if you would like to discuss the acquisition.

Discover more CommsBuilder

Digital Asset Management Configuration for Financial Services

Imagine this: Your team is managing the feedback and review process for financial promotions through email. A single document is sent to five to a group of stakeholders for comment/review, they all provide feedback and reply to all, you now have 25 emails. More comments are made and now you have even more emails..

CommsBuilder

Automate the creation of on-brand marketing assets without design expertise

05 Apr 2025

10 Ways to Speed Up Regulated Marketing Compliance

When content gets rejected, it’s rarely because your team doesn’t know the rules. More often, avoidable errors slip through under pressure, tight deadlines, manual checks and last-minute changes. Disclosures get missed. Risk warnings are applied inconsistently. Outdated terms or high-risk phrases cause unnecessary delays.

05 Apr 2025

10 Ways to Speed Up Regulated Marketing Compliance

03 Nov 2024

On Board - Police Mutual

For over 140 years, Police Mutual has been helping Officers, Staff and their families with their finances. With no shareholders, they are run for the benefit of their members and the Police Service which means they can focus on delivering the things that are most important to their members. They offer a great range of products and services exclusively for their members. This includes savings or investment products, value for money insurance, first class healthcare and advice on finding a mortgage. And they are continually developing their products and services to ensure they meet their members' needs. Today, around 200,000 members trust them with their finances

Be The Brand Experience Limited, registered in England and Wales
Company number 04177329
VAT Number GB799224872
Head Office: Unit 5 Culford House, 1-7 Orsman Road, London, N1 5RA
Copyright © 2025 Be The Brand Experience Limited.