Insight - bethebrand acquisition

05 Jun 2024

We are delighted to announce that be the brand experience has, as of this 30 May 2024, been acquired by Software Circle plc, an AIM market listed UK based acquirer of vertical market software businesses.

Software Circle plc have a buy and hold strategy for the software businesses they acquire so its business as usual in terms of how we work and client applications are managed, supported and developed.

Adam Hainsworth, Managing Director and a shareholder, will remain with the business for 12 months to oversee the transition. The other two shareholders, Guy Hainsworth and Jes Ongley, will continue to lead the team of thirteen staff.

Gavin Cockerill, CEO said: 'The acquisition of Be The Brand is the second in our Professional Services vertical, focused within the finance sector. It meets our acquisition criteria very well and we're delighted to welcome the team to the group. We're very much looking forward to working with them and driving the business forward.'

Adam Hainsworth commented: 'Having developed and grown the business over 20 years alongside Guy and Jes, it was crucial to find the right owners once I had decided to step back. We spoke with Software Circle over an extended period, getting to know their culture and modus operandi. We're confident we've found the right home for Guy, Jes and the rest of the team to thrive in and continue to develop our best in class solution for our clients.'

Please do not hesitate to contact Jes, Adam or Guy if you would like to discuss the acquisition.

Discover more CommsBuilder

bethebrand and its Clients in Good Shape for the new Consumer Duty

With the FCA deadline set for the new Consumer Duty for 31 July 2023, bethebrand conducted a survey amongst its clients to understand Firms' state of preparedness for the changes required

CommsBuilder

Automate the creation of on-brand marketing assets without design expertise

17 Nov 2022

On Board - Co-op Funeralcare

We are delighted to announce that Co-op Funeralcare's new bethebrand system is live. he Co-op is one of the world's largest consumer co-operatives with interests across food, funerals, insurance and legal services. Owned by millions of UK consumers, the Co-op operates 2,500 food stores, over 800 funeral homes and provides products to over 5,100 other stores.

19 Jul 2021

Managing the Expiration Dates of Financial Services Literature Or How to prevent becoming wilfully blind to a massive problem

Wilful blindness is far from a new term. It came to be used in legal circles in the middle of the 19th century and has cemented itself firmly as a concept, not only in law but also in many other walks of life. Not least of these is in business.

28 Feb 2022

CommsBuilder – How not to explode your marketing budget through the costs of communications executions.

In our continuing series examining the breadth, depth, and possibilities of how you can configure and utilise the bethebrand system, this time we are taking a look at the CommsBuilder functionality and how it creates time savings and cost benefits for marketing departments needing to work their budgets ever harder.

Be The Brand Experience Limited, registered in England and Wales
Company number 04177329
VAT Number GB799224872
Head Office: Unit 5 Culford House, 1-7 Orsman Road, London, N1 5RA
Copyright © 2024 Be The Brand Experience Limited.